How to write an exceptional outreach email?
Posted: Sat Jan 25, 2025 3:41 am
We want to help you write the best promotional email to increase your conversion rates.
To do this, we recommend that you follow our writing tutorial step by step:
1. Define your audience;
2. Write a great subject line;
3. Break the ice;
4. End with a CTA;
5. Highlight your signature.
6. Respect best writing practices;
Let's look at each point in detail:
1) Define an audience for your email outreach
At LaGrowthMachine, we firmly believe that knowing how to define and segment your audience drives vp quality email lists up to half of your success .
In fact, it is better to send your email campaign to a smaller marketing email list than to a much larger one. The latter would suggest that segmentation has not been done well.
Lead Management with LaGrowthMachine
You can visit our blog post on lead segmentation to learn how to do this correctly.
In B2B, either an email list already exists or it needs to be built using LinkedIn Sales Navigator .
To ensure the success of segmentation, it is essential to define the criteria of the message recipient:
First name / Last name;
Post;
Company;
Website;
Industry;
Age;
etc
Once you have defined your segmentation criteria, you can create clusters to send your email outreach campaigns.
Each campaign will be different depending on the target groups.
2) Write a compelling subject line
The subject line is the first thing you see when you receive a broadcast message.
Always keep in mind that many people are competing for the attention of our leads.
That's why your email subject lines will make all the difference.
Simple email subject line
To create a good sales email subject line , it is best to:
Use a question: According to userguiding.com, subject lines that are questions get a 10% better open rate than regular ones.
Put the name of someone your lead might know personally in the subject line: This is a psychological trick, and we found that half of our recipients not only opened the email, but responded!
Use numbers or statistics: Place a statistic in your subject line, or highlight the value of your offer: “Save 50% now.”
Above all, try to be original. People always get the same subject lines because of the marketing campaigns they receive all day long, and they are sick of it.
To do this, we recommend that you follow our writing tutorial step by step:
1. Define your audience;
2. Write a great subject line;
3. Break the ice;
4. End with a CTA;
5. Highlight your signature.
6. Respect best writing practices;
Let's look at each point in detail:
1) Define an audience for your email outreach
At LaGrowthMachine, we firmly believe that knowing how to define and segment your audience drives vp quality email lists up to half of your success .
In fact, it is better to send your email campaign to a smaller marketing email list than to a much larger one. The latter would suggest that segmentation has not been done well.
Lead Management with LaGrowthMachine
You can visit our blog post on lead segmentation to learn how to do this correctly.
In B2B, either an email list already exists or it needs to be built using LinkedIn Sales Navigator .
To ensure the success of segmentation, it is essential to define the criteria of the message recipient:
First name / Last name;
Post;
Company;
Website;
Industry;
Age;
etc
Once you have defined your segmentation criteria, you can create clusters to send your email outreach campaigns.
Each campaign will be different depending on the target groups.
2) Write a compelling subject line
The subject line is the first thing you see when you receive a broadcast message.
Always keep in mind that many people are competing for the attention of our leads.
That's why your email subject lines will make all the difference.
Simple email subject line
To create a good sales email subject line , it is best to:
Use a question: According to userguiding.com, subject lines that are questions get a 10% better open rate than regular ones.
Put the name of someone your lead might know personally in the subject line: This is a psychological trick, and we found that half of our recipients not only opened the email, but responded!
Use numbers or statistics: Place a statistic in your subject line, or highlight the value of your offer: “Save 50% now.”
Above all, try to be original. People always get the same subject lines because of the marketing campaigns they receive all day long, and they are sick of it.