Neglecting to rank mobile vs. desktop

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Ignoring mobile rankings can lead to missed opportunities as more and more people use mobile devices to search the web. By 2023, over 55% of all web traffic will come from mobile devices.

To ensure your website is visible to potential customers regardless of how they search, track your keyword at&t email list rankings on mobile and desktop devices.

For example, if you sell running shoes and you track your search engine rankings for the keyword "running shoes," you might notice that your website appears in the top 10 results for desktop devices, but only in the top 20 for mobile.


Running Shoes - Google search result
This means you are losing a significant amount of mobile user traffic. To improve your mobile rankings, make sure your site is mobile-friendly and optimized for mobile search.

#6. Not analyzing SERP features
Failing to analyze SERP features for your website's keyword ranking can cost you valuable traffic.

SERP features appear in search results beyond traditional organic listings, such as code snippets, knowledge graphs, image packs, and local packs.


SERP Featured Snippet
By analyzing SERP features, you can identify opportunities to optimize your content for these features, which can improve your visibility and click-through rate (CTR).

For example, if you're ranking for a keyword with a featured snippet, you can optimize your content to match the featured snippet. This process may involve adding a similar snippet of text to your site or making other changes to your content.

Here are some tips for analyzing SERP features:

Use a keyword research tool to identify the SERP features that appear for your target keywords.
Analyze the content of SERP features to see what information Google provides.
Consider how you can optimize your content to match SERP features.
#7. Reacting too quickly to fluctuations
Reacting too quickly to fluctuations is a common mistake when analyzing your website's keyword rankings. Not all fluctuations are significant. A one-day drop is usually temporary.

However, if search engine rankings consistently drop over time, this could be a problem.

Track your keyword rankings over time using a tool like Google Search Console. If you see a consistent decline, you may need to change your website's SEO strategy.

However, avoid reacting hastily. Investigate the cause of the crash and then develop a plan to address the problem.

#8. Giving too much importance to vanity metrics
When analyzing your website's keyword rankings, stop focusing solely on vanity metrics like ranking.

Vanity metrics look good on paper, but they don’t necessarily correlate to business success. For example, high keyword rankings don’t mean your website is driving traffic or conversions.

Instead, focus on the metrics that matter most to your business, such as traffic, conversions, and revenue. By focusing on these metrics, you can make better SEO decisions and improve your website’s performance.