Keep publishing high-quality, authoritative content

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Alternative search engines are more likely to rank websites with high-quality content, even if those websites don't have a great backlink profile. Therefore, as most experts advise, focus on creating high-quality content that is relevant to both the keywords and search queries you want to rank for.

Also, be aware of the different types of content that the search engine ranks and make sure to analyze and architects email list optimize your content accordingly.

Add your location data to the search engine directory
Like Google My Business, Bing has a business directory known as Bing Places, which helps maximize your visibility in local search results.

Add location data to your website as well, and be sure to use keywords specific to your location . If you're aiming to rank on a region-specific search engine, such as Baidu, accumulating backlinks from local websites can help boost your position in search results.

Aside from the difference in weight between the various ranking factors, general SEO best practices will get you far. You can then complement your efforts with search engine-specific best practices.

The 8 best alternative search engines (2023)
Brave Search

Brave search - Best Alternative Search Engines
From a user perspective, Brave is the best alternative search engine because it focuses on privacy and provides a great search experience. Its SERPs offer a summarized answer to the search query, related Reddit thread discussions, and YouTube videos that match the search intent.

Additionally, Brave has built its own search index, meaning that unlike other alternatives, it does not pull query results from Google or Bing. It has also seen steady growth in daily active users, with a significant percentage of its core audience in the US.

DuckDuckGo
DuckDuckGo has carved out a niche for itself as a privacy-focused alternative to Google and is arguably the most popular choice among users concerned about online privacy. Due to its privacy practices, it is also known as an unbiased search engine because it does not include personal factors such as search history when ranking results. This levels the playing field for websites looking to improve organic search visibility . It also displays results from Bing and Yahoo, meaning you have less work to do if your site is already optimized for those search engines.

Bing
Bing is the second most popular search engine in countries like the US, Canada, France, Germany, and the UK. As of March 2023, it surpassed 100 million daily active users, with up to a third converting after the launch of the new AI-powered Bing. It is also rumoured that doing SEO on Bing is better and easier than Google as it is said to be much more transparent about its indexing priorities and ranking factors. However, its SERPs prioritise ads over organic results and this could be a turn-off for users who despise ads.