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Previously, Marketing Looked For Market Data To Define The Audience Or Media For A Campaign, For Example. Volume Of Data That The Internet Provides. Today It Is Possible To Know Every Step Of Consumers, Visitors To Your Website And Even Your Competitors, In Addition To Monitoring The Performance Of All Your Actions. Thus, The Information Becomes Much Richer To Support Decision-making.

Based On Data, Marketing Is More Likely To Achieve Its Objectives, Take Risks bc data china More Intelligently And Perform Better. Therefore, Those Who Know How To Use Data Marketing Have A Competitive Edge In A Market That Is Increasingly Demanding For Results And Efficiency. .what Is The Relationship Between Data Marketing And Content?content Marketing Is One Of The Areas Of Marketing That Must Adopt A Data-driven Approach To Become More Efficient.

This Strategy Consists Of Creating Relevant Content For The Audience, With The Aim Of Attracting Their Interest And Generating More Business Through This Approach To The Brand. Therefore, It Is One Of The Pillars Of Inbound Marketing, Which Is Attraction Marketing. When Content Marketing Decisions Are Driven By Data, They Make Strategies Much Better Targeted. Data Provides Information About The Audience's Behaviors And Interests , The Performance Of Published Content, Competitors’ Strategies And Many Others.