What are inbound sales and why are they good for your company?
Posted: Thu Jan 23, 2025 10:32 am
Whether you're a business owner or a salesperson, you've probably noticed that the sales process has changed over the last few years. Street sales or cold calling, for example, are techniques that no longer work. Why has this change occurred? Simply because the way people buy has changed . The Internet has altered the seller/customer relationship, now all the information that buyers need is just a click away. The power in the buying process has passed from the seller to the buyer .
Logically, if the purchasing process is austria email list different, that must also modify the sales process and this is where a new concept appears. What are inbound sales ?
Analyze the author of the news: go to the “who we are” section, check if the author has published other news, for which media and even if it is real.
Check the information: see if the news item cites real sources and perform a search to see if authoritative media outlets within that sector have also covered it.
Don't just look at the headline: don't fall into the trap that the general public falls into, which sometimes gives its opinion on a news item on social media without even clicking on the link. As a content creator, you need to study the entire news item and also check if it has external links to relevant sites.
The inbound methodology and the role of salespeople
If you are a regular reader of our blog, you will already know that the inbound methodology has four phases . Your company must first attract people who need to solve a problem or have a need, transform those visits into leads, convert those leads into customers who must be satisfied and, finally, try to get those satisfied customers to promote your products or services in their environment, which will start the circle again.
Logically, if the purchasing process is austria email list different, that must also modify the sales process and this is where a new concept appears. What are inbound sales ?
Analyze the author of the news: go to the “who we are” section, check if the author has published other news, for which media and even if it is real.
Check the information: see if the news item cites real sources and perform a search to see if authoritative media outlets within that sector have also covered it.
Don't just look at the headline: don't fall into the trap that the general public falls into, which sometimes gives its opinion on a news item on social media without even clicking on the link. As a content creator, you need to study the entire news item and also check if it has external links to relevant sites.
The inbound methodology and the role of salespeople
If you are a regular reader of our blog, you will already know that the inbound methodology has four phases . Your company must first attract people who need to solve a problem or have a need, transform those visits into leads, convert those leads into customers who must be satisfied and, finally, try to get those satisfied customers to promote your products or services in their environment, which will start the circle again.