Understanding webhooks: a tool to automate your workflows

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If you work in Growth or Sales, you're probably no stranger to the term Webhook . In recent years, this medium has taken its place alongside APIs (application programming interfaces) when it comes to data exchange and communication between applications.

What exactly is a webhook? How does it work? And how can you get the most out of it?

In this article we will explore what exactly a webhook is, how it works, and how you can use it to improve your processes.

What is a webhook?
By definition, a webhook is a way for online applications to exchange data in real time.

In other words, it is a way for one application to notify another when a specific (to be defined) event occurs. This is commonly referred to as a “trigger .”

Example

For example, your eCommerce application can send a webhook to your inventory management system every time a new order is placed.

The webhook typically includes a set of data describing the event that occurred. This data can be vp it email list used by the receiving application to trigger an action , such as updating a database.

Webhooks can be set up manually by a developer, or by using a workflow automation tool like Make or Zapier .

How to automate your workflows?

We recently wrote an excellent article that presents the two best tools on the market to create webhooks and automate your processes in a simple way:

Zapier: A tool that features extensive webhook integrations and customization features.
Make: The ultimate no-code tool for automating workflows.
Webhooks have become very popular in the technology field because they allow for easy integration between different applications. The use of webhooks has allowed developers to create complex systems that interact with each other seamlessly.

In general, webhooks are widely used in many industries.