And I say surprisingly because that is exactly where the crux of the matter lies: in Google's quality guidelines.
Because let's face it: why is there so much talk about quality content?
Why do we invest resources in creating and sharing it?
I would say because Google considers it a key ranking factor, right?
I'm sure that if Google rewarded webmasters' good aim with positioning, we'd all be practicing archery... right?
To learn more about positioning, I invite you to read: SEO positioning: what it is and tricks that help improve it .
google quality guidelines: joke gif about aiming
In other words, we know that Google drives almost all of the world's web traffic, so we all need Google to like our content.
In short, quality content is not what you think or what I think: it is what Google thinks.
And it turns out we can pretty accurately tell what Google considers quality content.
Do you want to find out?
Keep reading!
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Did you know that Google has human quality evaluators?
They are the “Search Quality Evaluators”, a team prepared to evaluate the quality of philippine area code websites.
These people are not in charge of determining the rankings of the sites they evaluate, but rather are involved in developing algorithm changes and other Google experiments.
There are teams in each country, because it is very important that they know the language of their area perfectly and that they are able to represent the user experience at a local level.
What interests us about evaluators is that Google provides them with a quality guidelines guide , that is, a document that establishes the criteria for evaluating the quality of websites.
This guide is a 167-page PDF in English and contains the keys to understanding how Google evaluates web pages.
According to Google itself, the guide reflects “what Google thinks searchers want.”
Once again, it is confirmed that the user is the center of everything.
Google's quality guidelines have been around since 2013 and are continually modified to adapt to changing user habits , although Google does not usually make these changes public.
Only three versions have been published so far: in 2015, in July 2018 and the latest, in May 2019.
The guide is the best tool to know what a page needs to have for Google to consider it “quality”.