A downloadable version of the content
Posted: Thu Jan 23, 2025 10:20 am
There is no room for disappointment here, because if they leave their details in the form, they already know what they are downloading and the content will always meet their expectations, which will make them a higher quality lead .
The question now is another: why would you want to leave us your data if you can already see the information on the web, which is accessible and open to everyone? The experience with pillar belgium email list pages demonstrates something we all suspect, and that is that we do not like to read very long texts on the Internet. Remember that a pillar page is quality content, very exhaustive and detailed, and if it really provides value and has been well worked on, it will require time from visitors. A HubSpot study from March 2017 highlights that 90% of website visitors prefer to read long content in a PDF rather than on a website . It is much more convenient to see if it is information of interest, to have the option to download the PDF, save it and read it later when you have a little more time.
2. Offer unique and novel content
A pillar page is one of the most valuable pages on our website, so it must be a very well-crafted, comprehensive, interesting and unique piece of content . It is important that it is not duplicate content, to avoid penalties from search engines. Textual information can also be complemented with images, videos and infographics that help enrich the content and make it more attractive and visual.
3. Make the pillar page easily accessible
It's imperative that your visitors know that this content is available. In addition to links from the child topics of the topic cluster , the pillar page should also be reachable from other easily accessible areas on the website , such as the navigation menu or the top of the home page.
The question now is another: why would you want to leave us your data if you can already see the information on the web, which is accessible and open to everyone? The experience with pillar belgium email list pages demonstrates something we all suspect, and that is that we do not like to read very long texts on the Internet. Remember that a pillar page is quality content, very exhaustive and detailed, and if it really provides value and has been well worked on, it will require time from visitors. A HubSpot study from March 2017 highlights that 90% of website visitors prefer to read long content in a PDF rather than on a website . It is much more convenient to see if it is information of interest, to have the option to download the PDF, save it and read it later when you have a little more time.
2. Offer unique and novel content
A pillar page is one of the most valuable pages on our website, so it must be a very well-crafted, comprehensive, interesting and unique piece of content . It is important that it is not duplicate content, to avoid penalties from search engines. Textual information can also be complemented with images, videos and infographics that help enrich the content and make it more attractive and visual.
3. Make the pillar page easily accessible
It's imperative that your visitors know that this content is available. In addition to links from the child topics of the topic cluster , the pillar page should also be reachable from other easily accessible areas on the website , such as the navigation menu or the top of the home page.