Find the right target company.

[Ehsanuls55]

Access the “Accounts” tab within the Sales Navigator search, and carry out your research by applying the different filters that fit the characteristics you have identified:

Sector
Company size
Apartment size
Use Boolean search operators on LinkedIn when your goal is to locate candidates associated with specific products or services.

Let's take the example above: You are looking for a Brand Manager working in the technology sector, particularly within a large marketing department.

Here are the filters I have applied

Minimum department size: 20 employees
Sector: Technology, Information and Internet
Headquarters location: France
This search returned 35 results! I simply chose the companies that best fit my persona and compiled vp communication officers email list them into a Sales Navigator list.

Step 2: Find the right person to contact.
Now that you have your list of companies, all you have to do is switch to the “Contact” tab:


Continuing with our example, I added a couple of filters to really focus on the profiles that would interest me:

Current position: I added a couple of variations so that I wouldn't overlook potential candidates for something as silly as differences in job titles.
Expert advice

If the job you're recruiting for is complex or hard to pin down and you're afraid of missing out on lots of name variations, use Pharrow's Parsinator . It's perfect for this app; all you have to do is provide a few keywords and it will generate a comprehensive list of associated job titles that you can use in your search.

Years at current company: I chose between 3-5 years because for this position I am particularly looking for a candidate with a proven track record of implementing processes and shaping brand strategy over a long period of time.
The result? 18 results!

I now have 18 highly qualified people I can contact! You can further refine your search and select individual profiles to add to a lead list or contact all of them if they seem relevant to the position.