So let's clarify a few things. Without getting list email company in indonesia too technical, it is important that you know the difference between a slogan and a payoff . They are both phrases used to promote a business, but they have two different purposes. The slogan is used in an advertising campaign and serves to attract attention. The payoff , on the other hand, is a phrase that is usually placed under the logo and describes the business and its strengths in a concise manner. The slogan can also be funny and, absurdly, not even communicate anything strategic from a marketing point of view. This does not mean that it is useless.

It has its own function that is different from the payoff or the keyword used to position your business on search engines. The payoff , to conclude, certainly has a greater value if it is a question of attracting customers to your beauty center because it communicates the reason why they can choose you with confidence. That said, let's see some phrases that you can use in your posts on Facebook or Instagram. Whether as a marketing strategy they actually manage to attract customers to your beauty center or whether, simply, they involve them by entertaining them, you will be the one to evaluate it. Phrases to use on your beauty center's social media channels “Beauty comes from within, inside the beauty salon.