The Best Ways to Sell in China (2022 Update)
Posted: Thu Jan 23, 2025 9:28 am
Everything international companies need to know to sell in China, platforms, distribution, supermarkets, regulations, Chinese business culture.
China is a huge country with over 1.4 billion people who are eager to buy new products and services, but there are many barriers that stand in the way of brands trying to sell their products and services in this market. Many businesses have tried to enter this vast market with little success because they didn’t realize how differently things work in China compared to new zealand phone number list countries. This post will cover some of the best ways for businesses looking for ideas on how they can successfully go about selling their product or service in China! We’re talking about Tmall, Taobao, Pinduoduo, Jd.Com, Kaola, Vip, Little Red Book (Red), Douyin, Kuaishou, etc.
Contents [ hide ]
1 Understanding China's online shopping culture
1.1 You need a WFOE to sell online in China
1.2 Is an ICP license required?
1.3 Taobao: a giant that never stopped evolving
1.4 Tmall: an eCommerce platform for big brands to sell in China
1.5 Pinduoduo: Can suppliers and producers sell in China via e-commerce?
1.6 Little Red Book Aka RED the king of high-end cosmetics and fashion
2 Use branding to increase your sales in China
2.1 To sell in China, your brand needs a well-translated brand name
2.2 Chinese websites, Chinese design
2.3 To sell in China, use mobile payment
2.4 Chinese social media and social e-commerce
2.5 Wechat: China's No. 1 social network
2.6 Collaboration with Chinese KOL can help you sell in China
3 To conclude on the best ways to sell in China
3.1 Do you need a profitable e-commerce agency to start selling in China?
It can be difficult for foreign companies to sell products in China. There are many legal requirements to comply with and steep learning curves to determine which avenues are best. China imposes strict restrictions on foreign sales to Chinese consumers to protect its domestic market. The legal process and the best way to sell products in China is often only available in Chinese, and can change frequently. For American companies, the trade war does not make things easier, but anything is possible in China if the right channels are used. All types of companies have the opportunity to reach Chinese customers and get the right buyers. Your brand needs appropriate positions for the Chinese consumer market and for Hong Kong.
Understanding China's Online Shopping Culture
In the West, it is common to buy from an app or the company's website. Customers looking for Nike sportswear often visit Nike.com. Although Nike clothing is available on Amazon and other marketplaces, customers prefer to buy directly from the company's website. Chinese consumers are not affected by this. Online payment platforms are well developed in China.
Foreign companies have a hard time breaking into the world's largest market, China, because of the Chinese government's preference for domestic brands and the vast differences between technology and business cultures. Chinese people don't use email addresses, but rather phone numbers or WeChat IDs.
There are many things to consider before making the decision to include China in your target markets.
You need a WFOE to sell online in China
First, you should know that in order to advertise and sell on the above platforms, you must own a wholly foreign-owned company in China. It can be difficult to set up a Chinese WFOE. This blog post will provide you with more information on setting up a WFOE in China.
You may not be able to open a WFOE or may not be financially able to do so, but you may still want to sell products in China through TMall Global. Launched in 2014, this platform allows foreign companies to sell directly in China, without needing a Chinese bank account, local business, or registration. Here are the fees required to launch your online store on Tmall Global.
Deposit Fee – $25,000 + Annual Service Fees: Most categories charge between $5,000 and $10,000 per year.
Commissions – Depending on the product category, they range from 1 to 5%.
Is an ICP license required?
In almost all cases, after the creation of the WFOE, you will need an Internet Content Provider (ICP) license to use the platforms we have discussed in this blog. There are two types of ICP licenses.
The Commercial ICP license allows you to host a Chinese commercial website (mainly an e-commerce site). You will need the Commercial ICP if you want to create an e-commerce site (JD.com/TMall, Taobao).
China is a huge country with over 1.4 billion people who are eager to buy new products and services, but there are many barriers that stand in the way of brands trying to sell their products and services in this market. Many businesses have tried to enter this vast market with little success because they didn’t realize how differently things work in China compared to new zealand phone number list countries. This post will cover some of the best ways for businesses looking for ideas on how they can successfully go about selling their product or service in China! We’re talking about Tmall, Taobao, Pinduoduo, Jd.Com, Kaola, Vip, Little Red Book (Red), Douyin, Kuaishou, etc.
Contents [ hide ]
1 Understanding China's online shopping culture
1.1 You need a WFOE to sell online in China
1.2 Is an ICP license required?
1.3 Taobao: a giant that never stopped evolving
1.4 Tmall: an eCommerce platform for big brands to sell in China
1.5 Pinduoduo: Can suppliers and producers sell in China via e-commerce?
1.6 Little Red Book Aka RED the king of high-end cosmetics and fashion
2 Use branding to increase your sales in China
2.1 To sell in China, your brand needs a well-translated brand name
2.2 Chinese websites, Chinese design
2.3 To sell in China, use mobile payment
2.4 Chinese social media and social e-commerce
2.5 Wechat: China's No. 1 social network
2.6 Collaboration with Chinese KOL can help you sell in China
3 To conclude on the best ways to sell in China
3.1 Do you need a profitable e-commerce agency to start selling in China?
It can be difficult for foreign companies to sell products in China. There are many legal requirements to comply with and steep learning curves to determine which avenues are best. China imposes strict restrictions on foreign sales to Chinese consumers to protect its domestic market. The legal process and the best way to sell products in China is often only available in Chinese, and can change frequently. For American companies, the trade war does not make things easier, but anything is possible in China if the right channels are used. All types of companies have the opportunity to reach Chinese customers and get the right buyers. Your brand needs appropriate positions for the Chinese consumer market and for Hong Kong.
Understanding China's Online Shopping Culture
In the West, it is common to buy from an app or the company's website. Customers looking for Nike sportswear often visit Nike.com. Although Nike clothing is available on Amazon and other marketplaces, customers prefer to buy directly from the company's website. Chinese consumers are not affected by this. Online payment platforms are well developed in China.
Foreign companies have a hard time breaking into the world's largest market, China, because of the Chinese government's preference for domestic brands and the vast differences between technology and business cultures. Chinese people don't use email addresses, but rather phone numbers or WeChat IDs.
There are many things to consider before making the decision to include China in your target markets.
You need a WFOE to sell online in China
First, you should know that in order to advertise and sell on the above platforms, you must own a wholly foreign-owned company in China. It can be difficult to set up a Chinese WFOE. This blog post will provide you with more information on setting up a WFOE in China.
You may not be able to open a WFOE or may not be financially able to do so, but you may still want to sell products in China through TMall Global. Launched in 2014, this platform allows foreign companies to sell directly in China, without needing a Chinese bank account, local business, or registration. Here are the fees required to launch your online store on Tmall Global.
Deposit Fee – $25,000 + Annual Service Fees: Most categories charge between $5,000 and $10,000 per year.
Commissions – Depending on the product category, they range from 1 to 5%.
Is an ICP license required?
In almost all cases, after the creation of the WFOE, you will need an Internet Content Provider (ICP) license to use the platforms we have discussed in this blog. There are two types of ICP licenses.
The Commercial ICP license allows you to host a Chinese commercial website (mainly an e-commerce site). You will need the Commercial ICP if you want to create an e-commerce site (JD.com/TMall, Taobao).