China Healthcare (and Pharmaceutical) Market: Export Guide 2022
Posted: Thu Jan 23, 2025 9:28 am
The Chinese healthcare market is in the spotlight. As local healthcare providers struggle to meet demand, there are opportunities for foreign healthcare companies – as long as they are smart. In this article, we first new zealand phone number list you to the most important segments of the sector, followed by a step-by-step guide to gaining the trust of Chinese people seeking healthcare through their preferred channels.
Contents [ hide ]
1 Healthcare marketing in China is booming
1.1 Increased wealth leads to increased medical and health care spending
1.2 The search for a new lifestyle requires new health solutions
2 What are the factors driving the Chinese healthcare market?
2.1 Air and water pollution in China is a real concern for Chinese citizens
2.2 Obesity weighs heavily on Chinese healthcare market revenues
2.3 Chinese seniors' health spending soars
3 Health and wellness products: The requirements that foreign companies must meet
3.1 The Chinese government is encouraging Chinese citizens to turn to Western medicine (at least in part)
3.2 Healthcare, medical services and pharmacy are evolving rapidly in China
4 How can pharmaceutical and healthcare companies develop their business in China?
4.1 In China, digital is the answer
4.2 Promote your healthcare services/products with a Mandarin website
4.3 Chinese consumers have trust issues: the healthcare sector is particularly affected
4.4 In China, your digital reputation is everything
4.5 How to attract Chinese healthcare seekers through the media
4.6 Community management and information dissemination
4.7 Medical applications for technology-oriented consumers
4.8 Online Appointment Booking
4.9 Digital medicine
5 Connect with Chinese healthcare seekers on social media
6 Conquering the Chinese healthcare market with the help of WeChat
6.1 Weibo marketing is a wonder for medical companies in China
6.2 Get more Chinese patients through trusted Chinese influencers and kols
7 Take advantage of Chinese e-commerce platforms to sell healthcare products in China
7.1 Sell your healthcare products and services in China on JD.com
7.2 Tmall or Tmall Global
7.2.1 How to sell on Tmall?
8 Who are we and how can we help you in China?
8.1 Baidu SEO – Chinese Search Engine Experts
8.2 Lead Generation – Inbound Marketing Masters
8.3 Our team has a deep understanding of Chinese citizens and their health needs.
8.4 We are an agency focused on return on investment
8.5 International teams
8.6 Stop by the office and have a coffee
9 OUR EXPERIENCE: OUR CASE STUDY
9.1 INFAT – ADVANCED LIPIDS
9.2 THE INFAT CHALLENGE
9.3 THE SOLUTIONS WE FOUND
9.4 WHAT WERE THE RESULTS?
9.5 CONTACT US
China is changing, with more and more people becoming health conscious. The people of China are changing. They are more health conscious than ever before, and this has led to a different kind of lifestyle that is no longer so rooted in tradition. Healthcare, medical and pharmaceutical brands must take advantage of the growing awareness of Chinese citizens to develop their presence in the country. The internet has enabled many people to access information on various aspects, including healthcare, which means it is time for you to get ahead by taking advantage of this opportunity.
The healthcare market in China is estimated to reach around RMB 94 billion in 2020, which is a remarkable growth compared to 2019 revenues (26 billion!), and growth has been accelerated by Covid-19. China’s healthcare sector is developing at an incredible pace: Healthcare spending in the country increased from RMB 500 billion to RMB 6.5 trillion in 2019. All products are covered, from pharmaceuticals to medical products for consumer health, China remains one of the most attractive markets in the world, and by far the fastest growing of all the major emerging markets.
It is no surprise that multinationals are flocking to take advantage of the opportunities. But long-term success is not guaranteed in this complex market. The overall outlook for the Chinese healthcare market is optimistic, but multinationals will find it harder to compete with a clearer separation between success stories and failed attempts to break into this lucrative market. Late entrants may still struggle, so now is the time to invest.
Healthcare marketing in China is booming
The healthcare market in China is booming, with 750 million middle-class consumers who have radically changed their expectations and values when it comes to healthcare. Private healthcare has become a necessity for discerning Chinese, who place a high value on this important aspect of life. Healthcare products are “in” in China, and especially “international” products. Foreign offerings in this sector are often associated with quality. And when it comes to healthcare, quality is absolutely key.
Increased wealth leads to increased medical and health care spending
Chinese customers can afford to pay more for healthcare as GDP continues to grow year after year. This market will not slow down as the Chinese eagerly adopt international healthcare products in new and interesting ways. In fact, Vice Premier Li Keqiang himself said that the healthcare industry has now entered “uncharted waters.”
More and more Chinese families are beginning to care about the safety and quality of their products, and are likely to spend more to ensure good quality in China's healthcare market. In fact, 96% of the Chinese population already pays for the national basic healthcare system!
The search for a new lifestyle requires new health solutions
China's steady economic growth and improved well-being have raised its citizens' awareness of new health concerns. Health issues are no longer ignored in a society where the environment and pressure to perform affect the health of its citizens, and the sale of over-the-counter medicines, such as sleeping pills or antibacterial remedies, could help Chinese people cope with their heavy, time-sensitive modern lifestyles.
Contents [ hide ]
1 Healthcare marketing in China is booming
1.1 Increased wealth leads to increased medical and health care spending
1.2 The search for a new lifestyle requires new health solutions
2 What are the factors driving the Chinese healthcare market?
2.1 Air and water pollution in China is a real concern for Chinese citizens
2.2 Obesity weighs heavily on Chinese healthcare market revenues
2.3 Chinese seniors' health spending soars
3 Health and wellness products: The requirements that foreign companies must meet
3.1 The Chinese government is encouraging Chinese citizens to turn to Western medicine (at least in part)
3.2 Healthcare, medical services and pharmacy are evolving rapidly in China
4 How can pharmaceutical and healthcare companies develop their business in China?
4.1 In China, digital is the answer
4.2 Promote your healthcare services/products with a Mandarin website
4.3 Chinese consumers have trust issues: the healthcare sector is particularly affected
4.4 In China, your digital reputation is everything
4.5 How to attract Chinese healthcare seekers through the media
4.6 Community management and information dissemination
4.7 Medical applications for technology-oriented consumers
4.8 Online Appointment Booking
4.9 Digital medicine
5 Connect with Chinese healthcare seekers on social media
6 Conquering the Chinese healthcare market with the help of WeChat
6.1 Weibo marketing is a wonder for medical companies in China
6.2 Get more Chinese patients through trusted Chinese influencers and kols
7 Take advantage of Chinese e-commerce platforms to sell healthcare products in China
7.1 Sell your healthcare products and services in China on JD.com
7.2 Tmall or Tmall Global
7.2.1 How to sell on Tmall?
8 Who are we and how can we help you in China?
8.1 Baidu SEO – Chinese Search Engine Experts
8.2 Lead Generation – Inbound Marketing Masters
8.3 Our team has a deep understanding of Chinese citizens and their health needs.
8.4 We are an agency focused on return on investment
8.5 International teams
8.6 Stop by the office and have a coffee
9 OUR EXPERIENCE: OUR CASE STUDY
9.1 INFAT – ADVANCED LIPIDS
9.2 THE INFAT CHALLENGE
9.3 THE SOLUTIONS WE FOUND
9.4 WHAT WERE THE RESULTS?
9.5 CONTACT US
China is changing, with more and more people becoming health conscious. The people of China are changing. They are more health conscious than ever before, and this has led to a different kind of lifestyle that is no longer so rooted in tradition. Healthcare, medical and pharmaceutical brands must take advantage of the growing awareness of Chinese citizens to develop their presence in the country. The internet has enabled many people to access information on various aspects, including healthcare, which means it is time for you to get ahead by taking advantage of this opportunity.
The healthcare market in China is estimated to reach around RMB 94 billion in 2020, which is a remarkable growth compared to 2019 revenues (26 billion!), and growth has been accelerated by Covid-19. China’s healthcare sector is developing at an incredible pace: Healthcare spending in the country increased from RMB 500 billion to RMB 6.5 trillion in 2019. All products are covered, from pharmaceuticals to medical products for consumer health, China remains one of the most attractive markets in the world, and by far the fastest growing of all the major emerging markets.
It is no surprise that multinationals are flocking to take advantage of the opportunities. But long-term success is not guaranteed in this complex market. The overall outlook for the Chinese healthcare market is optimistic, but multinationals will find it harder to compete with a clearer separation between success stories and failed attempts to break into this lucrative market. Late entrants may still struggle, so now is the time to invest.
Healthcare marketing in China is booming
The healthcare market in China is booming, with 750 million middle-class consumers who have radically changed their expectations and values when it comes to healthcare. Private healthcare has become a necessity for discerning Chinese, who place a high value on this important aspect of life. Healthcare products are “in” in China, and especially “international” products. Foreign offerings in this sector are often associated with quality. And when it comes to healthcare, quality is absolutely key.
Increased wealth leads to increased medical and health care spending
Chinese customers can afford to pay more for healthcare as GDP continues to grow year after year. This market will not slow down as the Chinese eagerly adopt international healthcare products in new and interesting ways. In fact, Vice Premier Li Keqiang himself said that the healthcare industry has now entered “uncharted waters.”
More and more Chinese families are beginning to care about the safety and quality of their products, and are likely to spend more to ensure good quality in China's healthcare market. In fact, 96% of the Chinese population already pays for the national basic healthcare system!
The search for a new lifestyle requires new health solutions
China's steady economic growth and improved well-being have raised its citizens' awareness of new health concerns. Health issues are no longer ignored in a society where the environment and pressure to perform affect the health of its citizens, and the sale of over-the-counter medicines, such as sleeping pills or antibacterial remedies, could help Chinese people cope with their heavy, time-sensitive modern lifestyles.