Selling on Tmall: Is Tmall Right for Your Brand?

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Every foreign brand interested in entering mainland China with their products eventually comes to the decision to sell through Chinese e-commerce platforms, as it is the most common and cost-effective way to sell anything in the Chinese market. When researching platforms, the top online marketplace that always comes up is Tmall, the largest B2C e-commerce platform of the Alibaba Group.

There are different ways to sell on Tmall, such as having your own lithuania phone number list store, working with distributors, or selling through Tmalls cross-border sub-platforms, Tmall Global. But is Tmall good for any foreign brand? What should a brand owner do to sell on Tmall or the Tmall Global platform? Let’s find out.

What is Tmall? Why is it important for brands?
Tmall is China's largest B2C (business-to-consumer) platform. Launched by Alibaba Group in 2010, Tmall has been the country's number one online shopping platform since its inception. The e-commerce platform operates in mainland China, Hong Kong, Macau and Taiwan.

Tmall allows brands to sell their products and services directly to consumers in China. Unlike Taobao, which has problems with counterfeit products, Tmall guarantees its customers the quality of the products, accepting only reputable merchants with a firm presence in the Chinese market. It works by invitation, making the platform better known as a marketplace for premium brands.


What kind of opportunities does Tmall offer?
As a general marketplace, it offers consumers all kinds of products from more than 100,000 brands. Authorized domestic and foreign brands and retailers are present on Tmall through the creation of the graphically customizable Tmall Store or Tmall Global Store. This allows brands to successfully promote their identity and enables them to create a highly curated user experience.

However, this means that once registered on Tmall, the supplier must take care of their Tmall flagship store (or Tmall Global flagship store). This requires customer service management (including customer service in Chinese), promotion of the brand and its products, and delivery of the goods (for foreign brands this also means dealing with Chinese international customs).

Tmall helps brands with all of these tasks, especially when it comes to delivery and customer service of foreign products from outside China. But this doesn't mean that a foreign brand can just open a store and take care of everything. It takes investment in staff and time to run such stores.


Our team of experts at Gentlemen Marketing Agency can help you with everything related to Tmall, we are partners of Tmall.

Selling online in China can be challenging if your brand is unknown. There are many factors that can affect a brand's sales on Tmall, and brand is one of them. If your brand is unknown, Chinese consumers will hardly buy your products. In fact, unknown brands cannot sell their products on Tmall.