LinkedIn and Email Response Rates :
Posted: Thu Jan 23, 2025 9:07 am
LinkedIn is a great channel for building relationships and response rates are often better than email, though it will ultimately depend on your targeting and wording… ..
Benchmark
For LinkedIn:
Rate <10%: Mediocre.
10-30%: Standard.
>30%: Great, good job!
For email: The benchmark will vary from campaign to campaign, depending on partners email lists your strategy, targeting, and wording! But here are some general rules:
Rate <10%: Mediocre. Your targeting is probably too broad and/or your copywriting is poor.
10-20%: Normal.
>30%: Excellent, good job!
The ultimate goal of any outreach campaign is to generate more responses
How can these figures be optimized?
For LinkedIn:
Improve your connection rate: Connecting on LinkedIn is essential to getting responses, as it will allow you to send as many follow-ups as you want!
Work hard on your targeting and copy: Like everything else in this spreadsheet, you need to work on your targeting to properly personalize it and get nuggets out there!
For email:
Make sure all the technical elements are up to par.
Don’t send cold direct emails: It stinks of automation… Instead, you can perfectly visit their LinkedIn profile, send a message, a little Follow on Twitter, etc.
Qualified answers :
Qualified responses are what you consider a positive interaction with your prospect. It means that your pitch has worked well.
Basically, it's a sign that you're on the right track and that the conversation is getting a little closer to conversion.
To increase the rate of qualified responses
Use Voice Messaging: LGM users who use Voice Messaging record a whopping 44.8% response rate ! For recruiters, it's a real cheat code.
Use your network: Whether it's B2B leads or candidates, before launching a cold calling campaign, first turn to your network; your employees or even your customers. Here's a recruiting example:
Follow all the tips I've given throughout this resource: Basically, optimize your profile for lead generation, sales or recruiting, add a note to your connection request and get straight to the point!
Final thoughts
And there you have it… All the statistics you need to measure the performance of your campaign.
Just be careful with vanity metrics – those numbers that look nice but are actually useless, like Response Rate.
Keeping track of it is good, sure… but it’s misleading. Don’t believe me? If you really want a high response rate, try insulting people, you’ll see.
Ultimately, what really matters is:
Number of qualified calls you have managed to book
The income generated.
To keep track of this, you need to connect your CRM . And luckily, LGM allows you to connect HubSpot and Pipedrive with our native integrations, and integrate any other CRM with Zapier!
Benchmark
For LinkedIn:
Rate <10%: Mediocre.
10-30%: Standard.
>30%: Great, good job!
For email: The benchmark will vary from campaign to campaign, depending on partners email lists your strategy, targeting, and wording! But here are some general rules:
Rate <10%: Mediocre. Your targeting is probably too broad and/or your copywriting is poor.
10-20%: Normal.
>30%: Excellent, good job!
The ultimate goal of any outreach campaign is to generate more responses
How can these figures be optimized?
For LinkedIn:
Improve your connection rate: Connecting on LinkedIn is essential to getting responses, as it will allow you to send as many follow-ups as you want!
Work hard on your targeting and copy: Like everything else in this spreadsheet, you need to work on your targeting to properly personalize it and get nuggets out there!
For email:
Make sure all the technical elements are up to par.
Don’t send cold direct emails: It stinks of automation… Instead, you can perfectly visit their LinkedIn profile, send a message, a little Follow on Twitter, etc.
Qualified answers :
Qualified responses are what you consider a positive interaction with your prospect. It means that your pitch has worked well.
Basically, it's a sign that you're on the right track and that the conversation is getting a little closer to conversion.
To increase the rate of qualified responses
Use Voice Messaging: LGM users who use Voice Messaging record a whopping 44.8% response rate ! For recruiters, it's a real cheat code.
Use your network: Whether it's B2B leads or candidates, before launching a cold calling campaign, first turn to your network; your employees or even your customers. Here's a recruiting example:
Follow all the tips I've given throughout this resource: Basically, optimize your profile for lead generation, sales or recruiting, add a note to your connection request and get straight to the point!
Final thoughts
And there you have it… All the statistics you need to measure the performance of your campaign.
Just be careful with vanity metrics – those numbers that look nice but are actually useless, like Response Rate.
Keeping track of it is good, sure… but it’s misleading. Don’t believe me? If you really want a high response rate, try insulting people, you’ll see.
Ultimately, what really matters is:
Number of qualified calls you have managed to book
The income generated.
To keep track of this, you need to connect your CRM . And luckily, LGM allows you to connect HubSpot and Pipedrive with our native integrations, and integrate any other CRM with Zapier!