Translating the objectives of a trade show stand into a virtual demo
Posted: Thu Jan 23, 2025 9:04 am
There are two basic actions in a commercial stand: informing - through product sheets, success stories or corporate brochures - and interacting - through the presence of a salesperson who will answer questions, convince and establish points of contact for the future. All this can be transferred to a digital environment, in inbound marketing, the heart of the strategy is in a website or a landing page that focuses the content on the product to be promoted, our virtual stand.
Potential leads will obtain product hospital mailing email list information through the website's text, explanatory videos, product demos or downloadable documents. Contact with the sales representative can also be fluid, through contact forms, requests for more information by email or live chats.
The advantages of virtual demos over trade shows
Global impact. A trade fair offers the opportunity to contact hundreds of potential customers in a specific area, a virtual stand has no geographical or capacity limits. It is said that this crisis is the end of globalization, but not for companies that have a presence on the Internet.
Segmentation capacity. In inbound marketing, users are the ones who approach the company. How is this achieved? Using the right keywords, looking for promotional channels for the stand where our potential clients are. Our visitors will no longer be attracted by a third party (the company organizing the in-person event), but will have a real interest in our services.
Potential leads will obtain product hospital mailing email list information through the website's text, explanatory videos, product demos or downloadable documents. Contact with the sales representative can also be fluid, through contact forms, requests for more information by email or live chats.
The advantages of virtual demos over trade shows
Global impact. A trade fair offers the opportunity to contact hundreds of potential customers in a specific area, a virtual stand has no geographical or capacity limits. It is said that this crisis is the end of globalization, but not for companies that have a presence on the Internet.
Segmentation capacity. In inbound marketing, users are the ones who approach the company. How is this achieved? Using the right keywords, looking for promotional channels for the stand where our potential clients are. Our visitors will no longer be attracted by a third party (the company organizing the in-person event), but will have a real interest in our services.