Consolidation of video on social networks
Posted: Thu Jan 23, 2025 8:21 am
When it comes down to it, short videos are what really drive engagement with your audience : they make your company, your brand and the work you do known in a quick and dynamic way. On social networks aimed at professionals, such as LinkedIn, video is increasingly being used. In addition to video posts that allow for greater impact, LinkedIn has just launched “LinkedIn Stories”, a tool for sharing short audiovisual content.
Such is the success of video in general, that many social engineering directors email list networks decided to bet on its use . An example of this is the evolution of Instagram, a network oriented towards photographs in its beginnings but which gradually gave way to video thanks to IG Stories, IG TV and, more recently, IG Reels .
Digital marketing, so not taking them into account in your marketing plan would be a mistake. The data speaks for itself: 29 million people in Spain use social media , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.
To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is positioned as the winning horse.
The trends for 2021 are driven by a context strongly marked by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others.
It is TikTok that breaks with everything that came before by focusing exclusively on video. During confinement, it was the social network that gained the most followers worldwide. Do you know what makes TikTok different? Its algorithm. The value, far from being based on the number of followers, focuses on the total number of views of a video clip and their reactions, providing an ultra-personalized experience.
Such is the success of video in general, that many social engineering directors email list networks decided to bet on its use . An example of this is the evolution of Instagram, a network oriented towards photographs in its beginnings but which gradually gave way to video thanks to IG Stories, IG TV and, more recently, IG Reels .
Digital marketing, so not taking them into account in your marketing plan would be a mistake. The data speaks for itself: 29 million people in Spain use social media , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.
To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is positioned as the winning horse.
The trends for 2021 are driven by a context strongly marked by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others.
It is TikTok that breaks with everything that came before by focusing exclusively on video. During confinement, it was the social network that gained the most followers worldwide. Do you know what makes TikTok different? Its algorithm. The value, far from being based on the number of followers, focuses on the total number of views of a video clip and their reactions, providing an ultra-personalized experience.