Social Selling: find out what it is and how to practice it in your business!
Posted: Thu Jan 23, 2025 8:10 am
If we turn to Google, the literal translation of Social Selling means “Social Sales”. Basically, it refers to the use of social networks to create and maintain relationships with the public, but mainly with your company’s buyer persona .
However, the idea behind this strategy is not just to build a list of potential customers for your business, but to create lasting relationships that allow you to identify the right time to talk about sales.
It is a way for sales teams to use social media to connect with their potential customers and provide value to them.
The idea is for vendors to be more active on social networks that are relevant to their business and thus start to monitor those users who are likely to be customers of their company.
By “being part” of these buyer persona channels, salespeople will not only understand these potential customers better, but they will also be able to deliver value over time, whether it be free content or a 15-minute conversation to understand more about the company, for example.
However, one of the very important points we need to argentina whatsapp data emphasize is that it is not enough to just make random posts and believe that sellers will engage the public and be able to close a sale easily.
According to studies carried out by the North American company Aberdeen Group , 72.6% of salespeople who use social networks as part of the sales process outperformed their sales peers.
It is necessary to create a sales strategy, linked to a digital marketing strategy that together join efforts to interconnect the entire process and actually deliver value to the potential customer before attempting any type of commercial contact.
Advantages of Social Selling
advantages-of-social-selling
You no longer need to make cold calls
Exponential increase in the number of sales
You won't need to send emails that aren't directly to the decision maker or influencer
Reduced sales cycle
Greater online brand reputation
Inversion of commercial logic (the customer goes to the company)
More human contact between seller and customers
You now have 24 hours to prospect, as you will be connected to potential customers via social media.
How to fit it into the sales strategy?
In a blog post about Marketing and Sales , we highlighted the need to make these two teams work together. This is probably the first step towards applying Social Selling within the company.
The strategies outlined by the marketing team need to be aligned with the actions that the sales team will perform. As we mentioned above, it is not enough for salespeople to identify potential customers on social media and for the company to start posting randomly.
However, the idea behind this strategy is not just to build a list of potential customers for your business, but to create lasting relationships that allow you to identify the right time to talk about sales.
It is a way for sales teams to use social media to connect with their potential customers and provide value to them.
The idea is for vendors to be more active on social networks that are relevant to their business and thus start to monitor those users who are likely to be customers of their company.
By “being part” of these buyer persona channels, salespeople will not only understand these potential customers better, but they will also be able to deliver value over time, whether it be free content or a 15-minute conversation to understand more about the company, for example.
However, one of the very important points we need to argentina whatsapp data emphasize is that it is not enough to just make random posts and believe that sellers will engage the public and be able to close a sale easily.
According to studies carried out by the North American company Aberdeen Group , 72.6% of salespeople who use social networks as part of the sales process outperformed their sales peers.
It is necessary to create a sales strategy, linked to a digital marketing strategy that together join efforts to interconnect the entire process and actually deliver value to the potential customer before attempting any type of commercial contact.
Advantages of Social Selling
advantages-of-social-selling
You no longer need to make cold calls
Exponential increase in the number of sales
You won't need to send emails that aren't directly to the decision maker or influencer
Reduced sales cycle
Greater online brand reputation
Inversion of commercial logic (the customer goes to the company)
More human contact between seller and customers
You now have 24 hours to prospect, as you will be connected to potential customers via social media.
How to fit it into the sales strategy?
In a blog post about Marketing and Sales , we highlighted the need to make these two teams work together. This is probably the first step towards applying Social Selling within the company.
The strategies outlined by the marketing team need to be aligned with the actions that the sales team will perform. As we mentioned above, it is not enough for salespeople to identify potential customers on social media and for the company to start posting randomly.