Provide valuable content and get noticed on LinkedIn

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Create quality content. If a contact views your profile and finds it interesting, they will likely take a closer look at your most recent posts. By sharing quality, useful content or answering questions by sharing your expertise, you can make your profile look relevant and trustworthy .

It's important to think about what kind of content you're going to share . Posting on Facebook or Instagram isn't the same as posting on LinkedIn. We're on a professional social network, so it design directors managers email list needs to be content that's relevant to your target audience. Also plan when you're going to share your content and how often to achieve more notoriety. For example, once a day on a weekday might be fine to start with.

Different people react to different content, so it's good to diversify and use multiple formats: you can share videos, news, complex articles or shorter posts that encourage interaction, thus ensuring that you reach a more diverse group of people.

Have a strategy to create sales opportunities
It's never a good idea to do things without having thought them through first, so even if you have a good profile and a lot of interesting content to share with your contacts, it's also important to have clear objectives and set a strategy that will help you achieve them.

If you have a good sales funnel, you can attract potential customers and meet their needs at every step of their buyer's journey . With different content focused on each stage of the purchasing process, you move your prospects forward and bring them closer to the moment of purchase.

Getting quality contacts is one of the biggest challenges in digital marketing, as it is difficult to stand out among all the advertising that social media users are constantly bombarded with. LinkedIn has several tools that you can use, for example, with conversation ads you can attract your potential clients in a more personal way.