Once the video has been launched

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We must be proactive and reactive to establish a closer relationship with our audience and encourage the creation of a community around our brand.

We need to respond to questions and queries, interact with comments, encourage conversation and be grateful for positive comments. Unfortunately, you can't please everyone and you also need to deal with negative comments, so in this post we give you the keys to managing bad comments and preventing them from leading to a reputation crisis.


The final step of any strategy is the controlling directors email lists most important of all: analyzing the metrics. You won’t know how a video is performing unless you take a look at the statistics associated with it. What are the view counts? The watch times? The shares, likes, and comments? The number of times it’s been shared? Each network provides different native analytics tools, so it’s important to know how to identify them before you start production.

The metrics you use to analyze success should match the goals you set in step 1.

And after these steps, all that remains is to start again, but now with new data, experience and resources that will serve to locate areas for improvement.

At Bannister Global we have extensive experience in creating social media video strategies and we can help you develop yours from start to finish. So don't hesitate to contact us, together we can achieve all your goals.