How does marketing lead qualification help reduce the sales cycle?
Posted: Thu Jan 23, 2025 7:07 am
Are you spending too much time on negotiations and sometimes they don’t turn into sales? This can be a bottleneck in your industry’s lead qualification process, which increases the time spent by the salesperson to close a deal with a customer.
This process can often go unnoticed, but the prior analysis and structuring of customers with the potential to acquire your solution is a key step towards quality and even reducing the sales cycle.
For those of you who want to reduce negotiation time and still ensure more sales, understanding the importance of well-qualified leads and keeping this task running at full steam in your company can be the big differentiator and decisive factor. Continue reading and see how!
It's no secret that marketing and sales need to work hand in hand to ensure that results rise and maintain a level of continuous growth within the organization. In this sense, lead qualification by marketing is a real helping hand for the sales team to close sales.
When the marketing team qualifies the contacts that tunisia whatsapp data will reach the sales team, this reduces the back and forth in conversations with potential customers, making the lead's journey clearer as it moves through the funnel .
ebook how to have marketing and sales focused on results in my company
Greater assertiveness from the beginning of the sales cycle
Greater assertiveness from the beginning of the sales cycle
When marketing is responsible for qualifying leads, this process starts from the beginning with greater assertiveness. This is because the first stage of the sales cycle, which is prospecting, involves finding and attracting people with high potential for conversion into sales.
This process is carried out based on the persona , which was defined taking into account the interests, concerns and habits of what your company understands as an ideal customer.
Speaking of persona…
The representation of an ideal customer , discovered based on qualitative and quantitative data from market and/or competitor research and existing customer profiles. It is the exemplification of the perfect buyer.
From this, digital strategies, for example, are created to attract this buyer profile and your industry reduces costs with prospects that will not reach the bottom of the funnel.
As Semrush points out , personas help you decide:
Which direction to guide product/service development;
How to follow up on leads;
How to deal with issues related to customer retention and acquisition.
The end result of defining the persona is to capture a share of high-value visitor attention, attract relevant leads, and facilitate the conversion and retention process.
Speaking of prospecting…
Based on her vast experience in the market, Máira Daniela da Costa, Business Director at Adove Comunicação Digital , has noticed some common mistakes in prospecting that impact companies' results. Are they part of your daily routine? Press play and check it out:
Content marketing helps reduce the sales cycle
Digital Marketing has the characteristic of working on a tailored basis, by offering relevant content to attract and qualify your audience. On social media, websites, blogs, landing pages, emails, etc., the objective is to generate value for your audience and thus reduce the sales cycle, among other advantages.
This process can often go unnoticed, but the prior analysis and structuring of customers with the potential to acquire your solution is a key step towards quality and even reducing the sales cycle.
For those of you who want to reduce negotiation time and still ensure more sales, understanding the importance of well-qualified leads and keeping this task running at full steam in your company can be the big differentiator and decisive factor. Continue reading and see how!
It's no secret that marketing and sales need to work hand in hand to ensure that results rise and maintain a level of continuous growth within the organization. In this sense, lead qualification by marketing is a real helping hand for the sales team to close sales.
When the marketing team qualifies the contacts that tunisia whatsapp data will reach the sales team, this reduces the back and forth in conversations with potential customers, making the lead's journey clearer as it moves through the funnel .
ebook how to have marketing and sales focused on results in my company
Greater assertiveness from the beginning of the sales cycle
Greater assertiveness from the beginning of the sales cycle
When marketing is responsible for qualifying leads, this process starts from the beginning with greater assertiveness. This is because the first stage of the sales cycle, which is prospecting, involves finding and attracting people with high potential for conversion into sales.
This process is carried out based on the persona , which was defined taking into account the interests, concerns and habits of what your company understands as an ideal customer.
Speaking of persona…
The representation of an ideal customer , discovered based on qualitative and quantitative data from market and/or competitor research and existing customer profiles. It is the exemplification of the perfect buyer.
From this, digital strategies, for example, are created to attract this buyer profile and your industry reduces costs with prospects that will not reach the bottom of the funnel.
As Semrush points out , personas help you decide:
Which direction to guide product/service development;
How to follow up on leads;
How to deal with issues related to customer retention and acquisition.
The end result of defining the persona is to capture a share of high-value visitor attention, attract relevant leads, and facilitate the conversion and retention process.
Speaking of prospecting…
Based on her vast experience in the market, Máira Daniela da Costa, Business Director at Adove Comunicação Digital , has noticed some common mistakes in prospecting that impact companies' results. Are they part of your daily routine? Press play and check it out:
Content marketing helps reduce the sales cycle
Digital Marketing has the characteristic of working on a tailored basis, by offering relevant content to attract and qualify your audience. On social media, websites, blogs, landing pages, emails, etc., the objective is to generate value for your audience and thus reduce the sales cycle, among other advantages.