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The evolution of Google search

Posted: Thu Jan 23, 2025 7:06 am
by tongfkymm44
In less than 20 years, Google has grown from a small company born in a garage with just a couple of employees to a global empire. In addition to having projects in countless industries, Google is the undisputed leader among search engines . Since the launch of Google Search in 1998, the company has become the most valuable brand in the world.


The goal has always been the same: to show users the most relevant results according to their search criteria. However, over time, the information needs of Google users have changed and with them the challenges of search itself. If you compare its previous version with the functions and features of the new Google, many things have changed. Below, we take a restaurants email database look at the evolution of Google's results list and show its main modifications .

The goal: fast and accurate online search
Since its inception, Google has had a primary goal of developing a fast and accurate online search system. For almost 20 years, the company has been working on improving this search even more and showing users the most relevant and high-quality results. One of the ways to do this is through the continuous development and adaptation of the underlying search algorithm .


In our summary of the most important Google updates, we shed light on how the way the search engine works has influenced Google's changes. Website owners are often the ones most affected by these changes; updates such as Google Panda or


Penguin completely changed the work of online merchants and, especially, the implementation of SEO strategies. Indirectly, these updates also affect users, as the results they receive are increasingly better.


Especially after the Hummingbird update, which established the so-called semantic search, Google is able to better understand the search intent of the user. Now, let's take a look at the results themselves. What have been the changes in Google's SERPs? What elements have been added over time? The following graph generally records the changes in Google, from the registration of its domain to the search engine we know today: