Halloween Marketing

[bitheerani319]

It is well known that Halloween or Witches' Night is one of the most important celebrations in the world. This article will discuss how Halloween marketing has helped popularize this celebration in recent years.
When you think of Halloween, you think of costume parties, decorated houses and gardens, children asking for candy or doing mischief, and countless references in movies and television shows.
However, it was not always like this. Halloween is a celebration of Irish origins, where people celebrated the end of the harvest season. The celebration migrated to North America and it was the Americans who were responsible for globalizing this celebration to the degree of worldwide popularity it has reached.

Importance of Marketing in Halloween
Halloween is one of the most important dates for businesses, as it is a saudi arabia phone number list that encourages consumers to spend money year after year. Whether it is buying candy, one or more costumes, home decorations or clothing with Halloween designs, the season generates significant profits for companies.
The consumerist nature of our neighbors to the north, the United States, has caused Halloween sales and profits to increase exponentially. This is why, for 2019, the National Retail Federation predicts that in the United States alone, 8.8 billion dollars will be spent on Halloween-related items .
Among the products that contribute the most to this large amount of money generated by the Halloween festivities are:

Costumes ($3.2 billion)
Costume businesses see Halloween as one of the most important, if not the most important, holidays of the year. In the United States alone, 47% of people plan to dress up for Halloween and, on average, will spend up to $31 per costume.
Halloween marketing is essential in this regard, as businesses need to be aware of the pop icons of the moment, as a large number of people dress up year after year as characters from popular movies or series.


Decorations ($2.7 billion)
Home decorations are an iconic part of Halloween. People decorate their homes to look spooky or fun depending on the theme the homeowners want to give their home.
Supermarkets and convenience stores take advantage of this time and adapt their stores and point-of-sale merchandising to display these types of products, usually near the entrances and checkouts.

Sweets ($390 million)
Sweets are a must for a Halloween celebration. Although the cost is not as high as costumes and decorations, it should be noted that sweets are significantly cheaper and still occupy third place on the list of expenses for this holiday. Merchandising