What are some of the main goals of search engine optimization?

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Once you have identified your main optimization goals, you need to ask yourself what else you need to do to successfully meet your goals: Build a following that trusts you!

If people trust you, they will visit your website frequently and share your content, and many of your visitors will become your customers. You won't have to fight for your audience's attention. Instead, your audience will grow due to the trust you've built in them.

Building an audience should be one of your first goals, as it is essential that you get one. It doesn't matter if it's just a few people, if your people trust you, you have a great chance of being more successful.

How do you build an audience from scratch?
The most common mistake websites make is trying to get an audience without knowing who their audience is, or worse, trying to please everyone and reaching no one.

As Seth Godin says: “Most brands, organizations and people that fail fall into the abyss of trying to engineering directors email list be everything to please everyone, and reaching no one.”

Avoid falling into the abyss and analyze your demographic and psychographic data. You must identify who your audience is and what they are looking for. Below, I present to you the tool that will do this job for you in a matter of seconds: Google Analytics.

Log in to Google Analytics (GA). On the Reports tab, go to the left sidebar and select: Audience > Demographics > Overview.

Building an audience from scratch with Google Analytics

You will find something like this:

Psychographic research with Google Analytics

With this, you can get an idea of ​​the age of your readers and the gender balance.

With Google Analytics you can also do a bit of psychographic research.

On the left sidebar, click: Audience > Interests > Overview.