Creating explainer videos: a comparison of tools
Posted: Thu Jan 23, 2025 6:49 am
What is an explainer video?
Explainer videos are intended to inform viewers about a specific fact, an application or a specific product. Of course, it can also happen that the video is made with a purely personal motivation. Such videos, regardless of their length, usually consist of animated graphics , voiceover and background music , just like a real movie. Most explainer videos are entertaining and aim to present a specific topic in a simple and fun way . In marketing, they can be useful to ensure that the product remains in the customers' memory for longer.
There are now many agencies specialising in the production of explanatory videos and they are making a lot of money from it. However, it is also possible to create explanatory videos without spending a single euro. Here we tell you which free tools you can use.
PowToon: create explanatory videos online
With the PowToon cloud service you can create customised online explainer videos. The best thing about this tool is that, in addition to a paid subscription, it offers a free version of the software . Both versions differ in the professors edu email database number of features and special effects offered to the user; although it is true that the selection of templates and animated graphics of the free software is not insignificant.
PowToon Screenshot
To create free explainer videos through this service, the first thing you need to do is log in to PowToon (you can sign up using your Google or Facebook account). As soon as you log in, you'll be presented with a well-organized and simply structured interface , offering five different styles . Depending on the occasion for which you want to create the explainer video, you can choose between a modern style (Modern Edge) or a simple black and white design . Comic book , business and infographic styles are also available .
Once you've decided on the style you'll use as a base, you need to choose from a variety of templates . These are sorted by specific themes , such as birthdays, greetings, invitations, presentations, and many more. If you're particularly creative, you can skip these templates and create a custom one . Once you've selected the option that suits you best, a detailed introductory tutorial will appear on the screen , explaining step by step how PowToon works.
PowToon Screenshot
One of the most obvious advantages of this tool is its clear handling , very similar to PowerPoint. You can create individual slides or scenes (left column) that are then played one after the other . In the right column you have a range of preset scenes available that you can easily drag to the middle of the screen. However, you can also create scenes yourself , as well as combine and animate text elements, characters and objects individually. Regarding audio , you also have the option of using the existing file library or uploading audio yourself .
Explainer videos are intended to inform viewers about a specific fact, an application or a specific product. Of course, it can also happen that the video is made with a purely personal motivation. Such videos, regardless of their length, usually consist of animated graphics , voiceover and background music , just like a real movie. Most explainer videos are entertaining and aim to present a specific topic in a simple and fun way . In marketing, they can be useful to ensure that the product remains in the customers' memory for longer.
There are now many agencies specialising in the production of explanatory videos and they are making a lot of money from it. However, it is also possible to create explanatory videos without spending a single euro. Here we tell you which free tools you can use.
PowToon: create explanatory videos online
With the PowToon cloud service you can create customised online explainer videos. The best thing about this tool is that, in addition to a paid subscription, it offers a free version of the software . Both versions differ in the professors edu email database number of features and special effects offered to the user; although it is true that the selection of templates and animated graphics of the free software is not insignificant.
PowToon Screenshot
To create free explainer videos through this service, the first thing you need to do is log in to PowToon (you can sign up using your Google or Facebook account). As soon as you log in, you'll be presented with a well-organized and simply structured interface , offering five different styles . Depending on the occasion for which you want to create the explainer video, you can choose between a modern style (Modern Edge) or a simple black and white design . Comic book , business and infographic styles are also available .
Once you've decided on the style you'll use as a base, you need to choose from a variety of templates . These are sorted by specific themes , such as birthdays, greetings, invitations, presentations, and many more. If you're particularly creative, you can skip these templates and create a custom one . Once you've selected the option that suits you best, a detailed introductory tutorial will appear on the screen , explaining step by step how PowToon works.
PowToon Screenshot
One of the most obvious advantages of this tool is its clear handling , very similar to PowerPoint. You can create individual slides or scenes (left column) that are then played one after the other . In the right column you have a range of preset scenes available that you can easily drag to the middle of the screen. However, you can also create scenes yourself , as well as combine and animate text elements, characters and objects individually. Regarding audio , you also have the option of using the existing file library or uploading audio yourself .