MQL vs SQL
Posted: Thu Jan 23, 2025 6:43 am
SQLs, or sales qualified leads, are those who are already at the bottom of the funnel and are very close to making a decision or, at best, have already decided to make a purchase.
This customer has already been educated, meaning they have received enough information about your brand, product or service, which enables them to make direct contact with your company to answer their final concerns and close the sale.
Understanding MQLs and SQLs is important for your sales team because the system can save your salespeople time so they can spend more time selling to the right people at the right time.
At best, the process of scoring leads and converting MQLs to SQLs gives your sales team more qualified prospects to have more meaningful conversations.
Additionally, tracking MQLs and SQLs gives your sales and marketing netherlands phone number list insight into what’s working – what’s attracting leads and how likely are they to convert? Additionally, how often does your sales team close SQLs? Is your sales team having more meaningful conversations?
MQL and SQL systems can help you determine how ready a lead is for a conversation. If your company doesn’t use this system, you can use it to maximize your sales conversations so you can make more sales.
This customer has already been educated, meaning they have received enough information about your brand, product or service, which enables them to make direct contact with your company to answer their final concerns and close the sale.
Understanding MQLs and SQLs is important for your sales team because the system can save your salespeople time so they can spend more time selling to the right people at the right time.
At best, the process of scoring leads and converting MQLs to SQLs gives your sales team more qualified prospects to have more meaningful conversations.
Additionally, tracking MQLs and SQLs gives your sales and marketing netherlands phone number list insight into what’s working – what’s attracting leads and how likely are they to convert? Additionally, how often does your sales team close SQLs? Is your sales team having more meaningful conversations?
MQL and SQL systems can help you determine how ready a lead is for a conversation. If your company doesn’t use this system, you can use it to maximize your sales conversations so you can make more sales.