You should not bow excessively to the client and curry favor with him. Communication should be on equal terms. There is no need to demonstrate that "The client is always right" and is the main thing in this communication. Buyers do not enjoy purchasing goods from a seller who is lower in status than them. It is important to act as an expert. Show that you can confidently solve the client's needs. An effective seller knows how to correctly present his expertise and usefulness to the client. This approach works better than helpfulness.
Use references to those who may be authorities for the client
When talking to a seller, it is car owner database not necessary to mention media people. It is only important that they look like experts and have authority with the client. Thus, for a distributor, the name of the head of the company that produces the product he is interested in will be authoritative, and for the owner of the sales department, an official from the permit department. It will work very well to mention that people who are authoritative for the buyer are your clients. Thus, even without suspecting it, experts help promote your company.
Provide quotes from the classics
Of course, quoting should be appropriate. Starting contact with a client with a quote is not a very logical solution. But harmoniously introducing it into your story after the third minute of communication can have a good effect. A witty statement arouses the interest of your interlocutor. Quoting speaks of the erudition of the seller and raises him in the eyes of the client.
How to hook a client
For example, a manager of a company selling CRM establishes contact with the head of a trading enterprise. At the initial stage, the seller managed to win the client's trust and demonstrate his professionalism. Now it's time to prove himself. You can ask the potential buyer if he knows why such a platform is needed? You can answer your question with a quote from Patrick Jane "The Mentalist": "You will always have a little detail that will help you sell anything. This detail is a CRM system . "