Direct marketing to motivate employees

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This type of marketing is based on an action directed at a specific audience, in this case internal, with the aim of triggering a certain result. In other words, what you want to achieve is that your employees are motivated and united, so why not send them some snacks by text message and have an online meeting? At Bannister Global we did this last Christmas: we looked for the best day to schedule it, each team member received a surprise box with some snacks and we toasted to an incredible team through the screen.

Direct marketing to motivate employees
As you have read throughout the post, any barrier - caused or not by COVID-19 - can be resolved by activating internal communication between team members .

Once the information has been acquired, we cmo email list now ask you: are you ready? Send an internal newsletter with the most relevant news about the company or the sector, and include some interesting information that might make employees laugh. In addition, this way you avoid your employees finding out about your company's news through external means and having the feeling of being dispensable and not very relevant. For this, HubSpot or Mailchimp are great allies.

5. Team Building to connect
Team building exercises have become actions with a great impact on company productivity, as their cost is low and their effectiveness is very high.

This term refers to activities organised by companies outside the work environment, usually outdoors, in which the whole team must participate and all employees are the protagonists. A picnic, a football match, a cooking competition or an escape room can be some of the options.

At Bannister Global we have been advising our clients for years on how to improve their internal communication strategy. If you want to start your internal communication plan or have any questions, don't hesitate to call us. Maybe we can organize an online coffee!