Programmatic marketing emerged
Posted: Thu Jan 23, 2025 6:29 am
User behavior on the Internet.
Interests and demographics.
Example: an advertising platform determines that a user from Moscow is interested in gadgets and shows him an ad for a new smartphone.
3. DSP and SSP
Demand-Side Platform (DSP) is a system for advertisers that helps manage ad purchases. Supply-Side Platform (SSP) is a tool for publishers that optimizes the sale of advertising space. They interact through advertising exchanges.
Historical context
in the early 2010s as an bulk sms uae evolution of online advertising technologies. The main stages of development are:
The emergence of RTB. In 2010, the first auction platforms were launched, which made the advertising purchasing process more transparent.
Data integration: By 2015, algorithms began to use user behavior data, significantly increasing the accuracy of targeting.
Expanding adoption: In the 2020s, programmatic marketing has become the standard for most digital campaigns, spanning not only the web but also mobile apps, video, and even TV.
The evolution of programmatic marketing has allowed marketers to focus on strategy while leaving the work to algorithms.
Practical application
Campaign automation
Companies use DSP platforms to manage advertising campaigns. For example, a retailer can launch a sale promotion and see the first results in a few minutes.
Dynamic retargeting
Programmatic marketing helps bring users back to the site. If a customer has added a product to the cart but has not completed the purchase, the algorithm will show them a banner with a reminder or a discount offer.
Budget optimization
Interests and demographics.
Example: an advertising platform determines that a user from Moscow is interested in gadgets and shows him an ad for a new smartphone.
3. DSP and SSP
Demand-Side Platform (DSP) is a system for advertisers that helps manage ad purchases. Supply-Side Platform (SSP) is a tool for publishers that optimizes the sale of advertising space. They interact through advertising exchanges.
Historical context
in the early 2010s as an bulk sms uae evolution of online advertising technologies. The main stages of development are:
The emergence of RTB. In 2010, the first auction platforms were launched, which made the advertising purchasing process more transparent.
Data integration: By 2015, algorithms began to use user behavior data, significantly increasing the accuracy of targeting.
Expanding adoption: In the 2020s, programmatic marketing has become the standard for most digital campaigns, spanning not only the web but also mobile apps, video, and even TV.
The evolution of programmatic marketing has allowed marketers to focus on strategy while leaving the work to algorithms.
Practical application
Campaign automation
Companies use DSP platforms to manage advertising campaigns. For example, a retailer can launch a sale promotion and see the first results in a few minutes.
Dynamic retargeting
Programmatic marketing helps bring users back to the site. If a customer has added a product to the cart but has not completed the purchase, the algorithm will show them a banner with a reminder or a discount offer.
Budget optimization