How Facebook's algorithm works in 2021: tips to get more reach
Posted: Thu Jan 23, 2025 6:28 am
Back in 2009, Facebook introduced a tool that would revolutionize the way we consume its content and, later, that of many other social networks. We are talking about the Facebook algorithm . Fortunately or unfortunately (depending on the point of view from which you look at it), the content would stop appearing in the user's feed in chronological order, placing those with the highest number of likes or that were most relevant to the user in the highest positions.
Since that great turning point for social cio cto email list networks, this algorithm has not stopped mutating, especially every time Facebook incorporated a new feature to its platform.
However, the definitive algorithm change , which would cause real headaches for all social marketing professionals, occurred in 2018 when Mark Zuckerberg announced that they would begin to prioritize content from friends, family, and groups over organic content from organizations and businesses. Facebook's goal was to monetize the efforts of companies to reach their audience. Less organic reach and more reach for advertising. No pay, no gain . And since then, this trend has only become more pronounced.
In 2020, the organic reach of an average post from a brand or company was 5.2% (when just two years earlier, the percentage was 7.7%) and the data for 2021 does not seem to be more hopeful.
Since that great turning point for social cio cto email list networks, this algorithm has not stopped mutating, especially every time Facebook incorporated a new feature to its platform.
However, the definitive algorithm change , which would cause real headaches for all social marketing professionals, occurred in 2018 when Mark Zuckerberg announced that they would begin to prioritize content from friends, family, and groups over organic content from organizations and businesses. Facebook's goal was to monetize the efforts of companies to reach their audience. Less organic reach and more reach for advertising. No pay, no gain . And since then, this trend has only become more pronounced.
In 2020, the organic reach of an average post from a brand or company was 5.2% (when just two years earlier, the percentage was 7.7%) and the data for 2021 does not seem to be more hopeful.