What is conversational marketing?
Posted: Thu Jan 23, 2025 6:22 am
Conversational marketing is a technique that allows for more direct communication with customers in order to obtain greater business opportunities. To do this, the focus is on generating value by maintaining real-time, more personalized, close and human conversations. In this way, we offer the customer a greater degree of accessibility and establish a faster and more effective connection so that they feel supported throughout the entire purchasing process.
Conversational marketing allows you to move towards a more fluid israel phone number list personalized interaction model with customers, complementing your marketing, sales and customer service actions.
Advantages of conversational marketing
Now that we are clear about what conversational marketing is and how it can be carried out, what advantages can it bring to you as a company? We can highlight seven strong points:
Immediacy: Conversational marketing stands out for its greater speed when responding to a user's query, since it is not necessary to fill out a form or send an email.
Proximity: We offer a better user experience through more fluid, direct and natural interaction. Even when using bots, they can be truly wonderful when it comes to solving doubts or maintaining a conversation at a level of closeness like with a physical person.
Trust: People need to resolve doubts and ask questions about the products or services they want to consume. Being able to do this quickly by generating conversations increases their trust.
Conversational marketing allows you to move towards a more fluid israel phone number list personalized interaction model with customers, complementing your marketing, sales and customer service actions.
Advantages of conversational marketing
Now that we are clear about what conversational marketing is and how it can be carried out, what advantages can it bring to you as a company? We can highlight seven strong points:
Immediacy: Conversational marketing stands out for its greater speed when responding to a user's query, since it is not necessary to fill out a form or send an email.
Proximity: We offer a better user experience through more fluid, direct and natural interaction. Even when using bots, they can be truly wonderful when it comes to solving doubts or maintaining a conversation at a level of closeness like with a physical person.
Trust: People need to resolve doubts and ask questions about the products or services they want to consume. Being able to do this quickly by generating conversations increases their trust.