The potential customer is considering a purchase option

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Decision - making a decision to purchase.
Action - making a purchase or other target action.
Conversion by stage allows you to track what percentage of customers remain at each stage and how many of them move on to the next one. For example, if 100 people went to the site (attraction stage), and 20 of them left their contact information (interest stage), then the conversion at this stage will be 20%.
Why is this important?
Knowing the bulk sms israel conversion at different stages of the funnel helps:
Assess how effectively each stage works.
See where customer loss is occurring.
Identify which steps need improvement.
Develop strategies to increase conversion at specific stages.
Forecast future revenue and business growth opportunities.
Historical context
The term "conversion" appeared in marketing as part of customer behavior research and was used to measure the effectiveness of advertising campaigns. However, initially, conversion was assessed only at the final stage of the funnel - when making a purchase. With the development of digital technologies and the improvement of analytics in marketing, especially in the context of online trading, there was a need to study customer behavior in more detail at each stage of the journey.
The first steps towards analyzing conversion by stages were made with the development of CRM systems and web analysis tools. Modern technologies allow not only tracking transitions between stages, but also making point optimizations to increase overall conversion.
Practical application