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What are we talking about? We are definitely not talking about premium products, but about how to sell the most ordinary goods and services at a higher price. How to stand out from the competition and get rid of the fear of setting a higher price.
What's the secret? Use special tricks and techniques. The buyer is ready to overpay, but must receive something in return. This could be better service, extended warranties, or other tasty perks. But how to do this without causing negativity among customers - read below.
The article explains:
How to sell high by giving your customer something for free
How not to be afraid to sell at a high price
7 things that help you sell at a high price
8 Ways to Sell Higher While Creating Value for Your Product or Service
What can be sold at a high price due to high margins
Effective solutions for selling expensive goods
Clever ways to sell at a high price
3 Extra Tricks That Help Sell Expensive Items
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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In order to sell at a high fantuan database price, it is not necessary to fill a conventional showcase with premium products. You can sell the most ordinary goods and services, which from a purely technical point of view are no different, moreover, they can even be absolutely identical, purchased from the same supplier, at a higher price than your competitors.
How to sell high by giving your customer something for free
Aspiring entrepreneurs have one thing in common: they are afraid that they do not have the right to set high prices. Lack of experience and confidence in their abilities forces them to stick to the average or low price level, and therefore deprive themselves of the opportunity to stand out among thousands of equally indecisive sellers.
Another danger of this approach is that bargain hunters often make unreasonably high demands on both the product and the service. For example, a person buys a thing for 500 rubles, and expects to receive the same amount of attention and time from the seller as with a check for 50,000. Among this category of consumers, there are many more returns and the duration of negotiations with managers is longer.
In the premium segment, the share of buyers with unjustified claims is an order of magnitude smaller. These people know how to value their own and other people's time and do not waste it on empty quibbles.
How to sell at a high price
This is a compelling argument for abandoning low and medium prices: there will be many problems and little profit.
There are two options left: sell at a high price or give away for free. Judge for yourself: if a person gets something for free, he has no expectations. The company simply offers him to buy a product or service without asking for anything in return.
Someone will say: "What nonsense? I'm starting a business to make money. Why should I give something away if I can get money for it?" - This is the way entrepreneurs think who don't look far ahead and don't build a long-term development strategy for their business. They don't think it's necessary to spend time and money on creating an image and attracting the maximum number of potential clients.
Meanwhile, there are many examples confirming that giving away free goodies, especially at the stage of entering the market, helps companies gain a reputation as a customer-oriented brand and increase consumer loyalty, in order to then sell a lot and at a high price.
It is clear that such goods or services can be called free of charge from the consumer only conditionally. Of course, this is one of the sales funnel tools that helps to involve the target audience. However, any bonuses are of a certain value to buyers. The opportunity to get something without paying a ruble sets them up for further communication with the brand. They perceive such promotions as a sign of care from the company and are ready to cooperate with it further.
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Giving away free products is a smart step toward selling at high prices, and this is true for at least three reasons:
By receiving something for free, a person becomes a loyal customer.
Small-time entrepreneurs might argue that this only works with big brands. They have every opportunity to show such generosity, while small businesses cannot afford it.
There are several ways to gift a potential client with minimal costs:
post useful videos for subscribers on your business blog;
send responses to letters or requests signed personally by the company owner;
send out regular handwritten messages on paper to potential clients;
include a small gift with each order – a chocolate bar, a keychain, a calendar.
People appreciate any signs of attention and mentally