What is AdWords Consulting?
Posted: Thu Jan 23, 2025 6:03 am
An AdWords consultancy is a service provided by agencies in which an AdWords consultant is responsible for carrying out a detailed study of the situation and objectives of a company in order to establish an effective and fully tailored AdWords campaign.
The AdWords consultant is responsible for creating and launching the campaign based on the company's needs that are sought to be met and that have already been detected in the previous study.
Normally, after the launch of the PPC campaign, it is the client who is estonia phone number list for managing the campaign, although the AdWords consultant can carry out periodic monitoring to evaluate the performance of the campaign and make the necessary optimizations to achieve the expected performance.
How an AdWords consultancy works
At this point we can find clients who are just starting out in the world of advertising campaigns and, as they have some knowledge, want an AdWords consultancy service to plan a completely new campaign for them so that they can then take charge of the management.
There are also other types of clients, those who already have their campaigns launched and active, but without the expected performance, so it is necessary for an expert AdWords consultant to make the necessary adjustments to get them on the right track.
Tasks of an AdWords consultant in campaigns that start from scratch
Each agency or professional will do it according to their criteria or their work protocol, but, normally, the main tasks that are included in the AdWords consulting service are:
Analysis of the sector in which the organization is located and of the company in particular.
Specifying the objectives to be followed with the advertising campaign strategy adopted.
Study of the competition and the actions they carry out.
Conducting a comprehensive Keyword Research, both positive and negative, in which the search intent of the terms is especially valued.
The AdWords consultant is responsible for creating and launching the campaign based on the company's needs that are sought to be met and that have already been detected in the previous study.
Normally, after the launch of the PPC campaign, it is the client who is estonia phone number list for managing the campaign, although the AdWords consultant can carry out periodic monitoring to evaluate the performance of the campaign and make the necessary optimizations to achieve the expected performance.
How an AdWords consultancy works
At this point we can find clients who are just starting out in the world of advertising campaigns and, as they have some knowledge, want an AdWords consultancy service to plan a completely new campaign for them so that they can then take charge of the management.
There are also other types of clients, those who already have their campaigns launched and active, but without the expected performance, so it is necessary for an expert AdWords consultant to make the necessary adjustments to get them on the right track.
Tasks of an AdWords consultant in campaigns that start from scratch
Each agency or professional will do it according to their criteria or their work protocol, but, normally, the main tasks that are included in the AdWords consulting service are:
Analysis of the sector in which the organization is located and of the company in particular.
Specifying the objectives to be followed with the advertising campaign strategy adopted.
Study of the competition and the actions they carry out.
Conducting a comprehensive Keyword Research, both positive and negative, in which the search intent of the terms is especially valued.