Influencer Marketing Tools

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Interpersonal communication and the search for interesting profiles are two of the tasks that must be covered in influencer marketing. Although numbers are not the only indicator to determine whether a particular influencer can serve a brand, there are specific tools that provide valuable initial data in terms of reach, number of followers or subscribers and interaction rates. The list of influencer marketing tools is long. Below we briefly present some of the most well-known ones:

Buzzsumo . Data analysis from Facebook, LinkedIn, Twitter, Pinterest and Google+. Different filters, such as by location, allow for good segmentation.
Kred . Kred is a basic tool for all important influencer metrics.
Followerwonk – This free tool allows you to search Twitter bios by keywords and pharmaceutical email lists offers additional analytics features.
Klear . Klear is a simple but effective tool if you want to identify influencers within your own network . The free offering also allows for a very good differentiation of influencer types.
All of these tools provide a good introduction to influencer marketing. Those who want to take it a step further should work with a professional social media monitoring tool – most of these programs include built-in features for identifying influencers.

Influencer Relations: Establishing Contact on Equal Terms
If you want a specific influencer to collaborate with your company, please contact the following:

Avoid targeted influence . Avoid as much as possible making the influencer feel that you want to “buy” them, so respect their independence and authenticity. Otherwise, the public can quickly identify the fake nature of the promotion, which can negatively influence your products or services.
Adequate compensation . While in the past, influencer marketing was associated with a low-cost form of advertising, influencers today know their value in the market and are aware that the main beneficiaries of collaborations are usually companies.
Honesty and transparency . As a company, you should avoid any kind of deception and establish a business relationship on equal terms . Many companies even create exclusive events for influencers.