Marketing Glossary: learn the main terms
Posted: Thu Jan 23, 2025 6:02 am
This term refers to a semi-fictional profile with name, age, hobbies, profession, location and much more. The more information, the better. This person will be the model for your target audience. The rest of the work should be in dialogue with this person.
No matter what your business is, whether it's selling endoscopy equipment or used clothing, your future customer must have similar behaviors to others and understand that you will be the solution to their problems.
To define a persona, simply do real research on your audience and you will have a much more intelligent and objective plan for your company.
Inbound Marketing
Also known as new marketing, Inbound Marketing consists of attracting customers to your company, without actually going to them.
Advertising methods that interrupt the consumer's attention are increasingly outdated and when your potential customer is in different places, it is worth investing in actions that also have a presence on their digital channels.
It began to be used in 2009 and, since then, its relevance nigeria whatsapp data and popularity have only increased. In the Brazilian translation, the name is Attraction Marketing and it works through resources that attract customers to the brand's channels.
It is precisely, for example, through research into hair ozone therapy prices , that the client can find your clinic.
For this to happen, however, it is necessary to have places where future customers can find information about your brand.
Content Marketing
The right arm of Inbound Marketing is Content Marketing. The idea is to create relevant and interesting content to reach your target audience.
Content must be published on a blog, website or social network, that is, your company's digital channels.
When the persona searches for your brand's reference topic, it is your content that they should find, no matter which channel you are on.
In this sense, the persona can go from being a visitor to a lead and, finally, a loyal customer of your service.
No matter what your business is, whether it's selling endoscopy equipment or used clothing, your future customer must have similar behaviors to others and understand that you will be the solution to their problems.
To define a persona, simply do real research on your audience and you will have a much more intelligent and objective plan for your company.
Inbound Marketing
Also known as new marketing, Inbound Marketing consists of attracting customers to your company, without actually going to them.
Advertising methods that interrupt the consumer's attention are increasingly outdated and when your potential customer is in different places, it is worth investing in actions that also have a presence on their digital channels.
It began to be used in 2009 and, since then, its relevance nigeria whatsapp data and popularity have only increased. In the Brazilian translation, the name is Attraction Marketing and it works through resources that attract customers to the brand's channels.
It is precisely, for example, through research into hair ozone therapy prices , that the client can find your clinic.
For this to happen, however, it is necessary to have places where future customers can find information about your brand.
Content Marketing
The right arm of Inbound Marketing is Content Marketing. The idea is to create relevant and interesting content to reach your target audience.
Content must be published on a blog, website or social network, that is, your company's digital channels.
When the persona searches for your brand's reference topic, it is your content that they should find, no matter which channel you are on.
In this sense, the persona can go from being a visitor to a lead and, finally, a loyal customer of your service.