What is a banner?

[bitheerani319]

A banner is a way of doing digital marketing and advertising, which consists of including a promotional element in a graphic form within a website.
If you include an attractive one as the cover of your online store, it is like a shop window in a shopping centre.
Users walk past it and only stop if there is something that catches their attention.
They can go from one store to another, but if you do not tell them denmark phone number list you are selling, and also highlight your brand, they will rarely remember where and how they bought something.


What should I consider when creating attractive banners for my online store?
Here I explain what you need (and what you should leave out) to create eye-catching store presentations that get conversions.

First of all, where does the banner go?
Most eCommerce platforms present these graphic elements of the stores at the top of the page.
However, you should know if yours will be below, for example, the search bar, with the magnifying glass and the text field integrated into your banner, or if, on the contrary, it will be completely independent.
On other occasions, you will have a space to show your logo, which will always be visible, and immediately your cover logo, which you can change as you wish, how and when you want.
Example of the AliExpress store. The brand always remains constant, while the main banner changes according to activity.
It is very important that you make sure of the size that the cover banner of your store will have.
It is not the first time that designs are created thinking that it has a certain size and then everything appears flattened.
And worst of all, sometimes it is not even checked and your store is not giving the level it deserves.

Pay close attention to the pixels, and from time to time take a look to see that everything is still in its place.