3 Tools to Create an Effective B2B Marketing and Sales Funnel
Posted: Thu Jan 23, 2025 5:56 am
Do you run a business that offers services to other businesses (B2B) and need more leads? If you’re nodding along as you read this question (and we know you are!), read on – every business needs more leads, so every business needs a more effective sales funnel!
Challenges facing B2B companies
As web-based marketing grows and solidifies its position, so do the challenges and opportunities for B2B companies.
On the one hand, more and more brands need services, so there is a growing demand for B2B businesses, especially now, as digitalization driven by the COVID-19 pandemic continues to disrupt the global economy.
Digital marketing experts are realizing this and have begun to monetize their brands by providing services, creating greater competition. But, as competition becomes more complex and diverse, so too does the competition for B2B customers.
In the B2B sector, there have always been several components involved in the decision-making process. However, what is changing is the structure of the Decision Making Units (DMUs). Today, more people are involved in this task, with an average DMU estimated to have increased from 4 to 7 people in two years . Typically, a DMU consists of several people, including the marketing manager, business development manager, brand manager, and others. Obviously, each of them will have different needs that your marketing strategy must address.
At the same time, the B2B purchasing process is becoming less predictable and more cmo email list complicated. In fact, it is estimated to have doubled in 6 years, but it certainly grew much more in 2020, due to the exponential increase in digital marketing, as a side effect of the pandemic.
But how do you generate and convert leads in a fast-moving environment?
There are many ways to do this, from refocusing services to meet new needs to creating more content to generate leads organically. However, the most important step that almost all B2B companies must take care of before taking any further action is optimizing their sales funnel. Here are some tools that can help:
Challenges facing B2B companies
As web-based marketing grows and solidifies its position, so do the challenges and opportunities for B2B companies.
On the one hand, more and more brands need services, so there is a growing demand for B2B businesses, especially now, as digitalization driven by the COVID-19 pandemic continues to disrupt the global economy.
Digital marketing experts are realizing this and have begun to monetize their brands by providing services, creating greater competition. But, as competition becomes more complex and diverse, so too does the competition for B2B customers.
In the B2B sector, there have always been several components involved in the decision-making process. However, what is changing is the structure of the Decision Making Units (DMUs). Today, more people are involved in this task, with an average DMU estimated to have increased from 4 to 7 people in two years . Typically, a DMU consists of several people, including the marketing manager, business development manager, brand manager, and others. Obviously, each of them will have different needs that your marketing strategy must address.
At the same time, the B2B purchasing process is becoming less predictable and more cmo email list complicated. In fact, it is estimated to have doubled in 6 years, but it certainly grew much more in 2020, due to the exponential increase in digital marketing, as a side effect of the pandemic.
But how do you generate and convert leads in a fast-moving environment?
There are many ways to do this, from refocusing services to meet new needs to creating more content to generate leads organically. However, the most important step that almost all B2B companies must take care of before taking any further action is optimizing their sales funnel. Here are some tools that can help: