Physiological Indicators
Physiological metrics are data derived from measuring physiological responses such as heart rate, electrodermal activity (GSR), and pupil dilation. These metrics provide important clues about how consumers are emotionally responding to a particular advertisement or product. For example, increased heart rate measures excitement or tension, while pupil dilation indicates interest or engagement.
Behavioral Indicators
Behavioral indicators are obtained by collecting behavioral data such as consumer eye movements, selection behavior, and click rates. Using eye tracking technology, it is why purchase dentist database from us possible to get a detailed understanding of which parts of advertisements and web pages consumers are focusing on. This allows us to understand how consumers' attention is distributed and allows us to improve effective ad placement and design.
Subjective index
Subjective indicators are a method of collecting conscious responses from consumers through surveys and interviews. This allows us to directly understand what emotions and opinions consumers have about a particular advertisement or product. Subjective indicators are an important method for clarifying the thoughts and feelings in consumers' minds.
Three indicators of neuromarketing
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