Top SERPs overview
Posted: Thu Jan 23, 2025 5:54 am
In this case, although there is a high domain authority site ranking second, we can see two low domain authority sites, meaning we could easily overtake them and rank in the top 5 results for this keyword.
Using search volume to discover competitor traffic
When it comes to estimating traffic for a specific keyword, you can use CTR statistics to get an estimate professors edu email database of the top three positions. Let's look at this for the keyword ski southern colorado.
Keyword Traffic = Search Volume x Click-Through Rate
For this particular keyword, the situation would be as follows
Position 1: 200 x 39.8% = 80 visits per month
Position 2: 200 x 18.7% = 37 visits per month
Position 3: 200 x 10.2% = 43 visits per month
To make things simpler, you can use an SEO tool to find out how different websites are capturing traffic for a specific keyword:
SERP Overview for Ski southern colorado
When a website targets a specific keyword, it may rank for many other keywords. This makes calculating traffic using a manual method difficult and time-consuming.
Checking a page's traffic against the keyword volume of the main keyword can indicate how successful a website is at dominating the search results. It can also give you an indication of how much traffic you can get if you outrank a page in the top 10 results.
Analyze Competitor Content Using Search Volume Data
Search volume can also help you analyze your competitors' content strategies. You can identify the topics and formats that attract the most search interest on your site.
Let’s look at a 3-step process for evaluating competitor content using search volume data:
Step 1: Map your competitors’ content to your high-volume keywords.
Use an SEO tool to see which competing pages are ranking by volume for your main keywords.
High volume keywords
This reveals important content that drives traffic. Focus your analysis on these pages to evaluate their approach to keyword-focused content.
You may find that they put a lot of resources into optimizing just a handful of pillar pages for core topics. Or they may take a long-tail approach with thousands of posts targeting long-tail niche keywords.
In this case, it's a bit of both, although this competitor has almost 40% of the traffic on one page, so let's see what they're doing right here.
Using search volume to discover competitor traffic
When it comes to estimating traffic for a specific keyword, you can use CTR statistics to get an estimate professors edu email database of the top three positions. Let's look at this for the keyword ski southern colorado.
Keyword Traffic = Search Volume x Click-Through Rate
For this particular keyword, the situation would be as follows
Position 1: 200 x 39.8% = 80 visits per month
Position 2: 200 x 18.7% = 37 visits per month
Position 3: 200 x 10.2% = 43 visits per month
To make things simpler, you can use an SEO tool to find out how different websites are capturing traffic for a specific keyword:
SERP Overview for Ski southern colorado
When a website targets a specific keyword, it may rank for many other keywords. This makes calculating traffic using a manual method difficult and time-consuming.
Checking a page's traffic against the keyword volume of the main keyword can indicate how successful a website is at dominating the search results. It can also give you an indication of how much traffic you can get if you outrank a page in the top 10 results.
Analyze Competitor Content Using Search Volume Data
Search volume can also help you analyze your competitors' content strategies. You can identify the topics and formats that attract the most search interest on your site.
Let’s look at a 3-step process for evaluating competitor content using search volume data:
Step 1: Map your competitors’ content to your high-volume keywords.
Use an SEO tool to see which competing pages are ranking by volume for your main keywords.
High volume keywords
This reveals important content that drives traffic. Focus your analysis on these pages to evaluate their approach to keyword-focused content.
You may find that they put a lot of resources into optimizing just a handful of pillar pages for core topics. Or they may take a long-tail approach with thousands of posts targeting long-tail niche keywords.
In this case, it's a bit of both, although this competitor has almost 40% of the traffic on one page, so let's see what they're doing right here.