Initially, neurosales was an object of study developed by Paul D. McLean, an American neuroscientist who investigated the relationship between the human brain and purchasing decision processes.
The brain is divided into three parts that perform different functions. One of them is known as lower mammals, responsible for the emotional side.
Another part is the rational brain which is responsible for the ability to create, and finally, the reptilian brain which deals with the survival instinct.
To work with neurosales, an outsourced concierge services company needs to focus on the reptilian brain to stimulate the instinctive senses that will be responsible for the purchase.
This happens through mental triggers that can increase a person's interest in the company and the solutions it offers.
How neurosales works
This methodology works through a number of pillars, one of morocco whatsapp data hich is egocentrism, one of the main characteristics of the reptilian brain. It is the need to acquire material goods.
Then contrast comes into play, which is nothing more than a moment in which the person makes a quick decision, which is also usually binary, as in the case of yes or no.
When a person is analyzing a product or service, they think about whether or not they need to buy it. Another very important pillar is tangibility, which involves a set of assimilated information that needs to be simple and easy to consume.
Then comes the beginning and end and the emotion. The beginning represents a speech that explores information and ends with a reinforcement of the initial message.
In the case of emotion, the focus is on the idea that some information can touch people's emotions, considered the most powerful, as it can remain in the brain for longer.
When a metallic automotive painting company comes into contact with these pillars, they may think that everything happens in detail, but in fact, the brain assimilates this information in seconds.
However, to be able to apply the neurosales concept and take advantage of its full potential, it is necessary to follow an application formula with the following steps:
Capture the prospect’s attention;
Know the client well;
Explore the differences;
Use mental triggers.
It is very important to touch people's emotions and highlight the advantages of the product, showing that it meets the immediate needs of individuals.