Contextual advertising has a high conversion

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Shown based on the user's interests, online behavior, demographic characteristics. This is a more personalized approach.
Platform: Facebook Ads, Instagram Ads, VKontakte.
Pay per impression or click. The system uses algorithms to analyze data about users and their behavior.
Main difficulties and problems
rate in cases where bulk sms cyprus the user's request matches the advertiser's offer. However, due to high competition, the cost per click can increase significantly, especially in niches with large advertising budgets.
Targeted advertising allows you to segment your audience based on interests, demographics, and behavior, but its effectiveness depends directly on the accuracy of your targeting. Targeting too broadly or too narrowly can result in low engagement rates.
contextual and targeted advertising
Practical Strategies: How to Choose the Right Type of Advertising
Determining the appropriate advertising strategy depends on a number of factors: business goals, product type, budget, and target audience preferences.
Step-by-step recommendations for using contextual advertising
Identify your target audience. Contextual advertising works best for users who are already interested in your product or service. Make a list of the most common queries that bring people to your site.
Set up a campaign with keywords in mind. Choose keywords that best match your audience's needs.
Use ad extensions. Add additional elements (such as phone numbers, links to additional pages) to make your ad more attractive.
Monitoring and optimization. Monitor campaign results and adjust keyword bids. Identify the most effective and least expensive queries.
Step-by-step recommendations for using targeted advertising