Sign up for Google Maps and attract customers

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There are a wide variety of tricks to register your business on Google Maps and improve customer acquisition thanks to Local SEO. This type of strategy is one of the most powerful for any local business.

The tips you will see below are just some of the local SEO positioning techniques that are used for Google My Business listings:

Fill in all the data
It has been mentioned before, but many companies do not fill out each and every one of the data that Google asks for , only the basics. The more information Google has about you, the more possibilities you will have to position yourself.

Important: Reviews
This factor is much more important than it may seem if you want to be ahead of the outlook email database competition. We recommend that you ask your clients, family and/or friends for reviews. If they are close to the town where your business is located, even better. Oh, and they should all be 5 stars.

Stay active with your posts
One of the best ways to attract more customers is to stay active with your posts on Google My Business. By uploading content regularly, traffic will increase. You can use a small blog or information panel, so you can establish communication with your community of followers.

Local SEO Strategies
Hierarchical content structure

Create a hierarchical structure based on silos with Google My Business categories and services, which resembles the SEO structure of your website.

Introduce Schema markup to your website

Add Schema markup to your website. Although it is not part of the optimization of the listing itself, it is important that you do so so that Google understands your business better.

Geolocate the images of the Google My Business listing

Another trick would be to geolocate the images on your Google My Business listing and on your website so that you can get traffic through them and Google can locate you exactly.

Linkbuilding

Another technique that cannot be missing from your Google My Business strategy is link building aimed specifically at the GMB listing . Links are links that you can direct to your business and will improve your popularity in the eyes of Google, which usually translates into better positioning in the rankings.

As you may have noticed, knowing how to appear on Google Maps or My Business is a seemingly “simple” task, but you need to have SEO knowledge. However, if what you want is to position your Google My Business listing and attract more customers, that is another story because there is a lot of competition and you will need a Local SEO strategy adapted to the needs of your business. See you in the next post!