Another alternative to cold calling that can take up much less of your time when automated, is a cold emailing campaign. You’ll still be reaching out to cold leads to inquire about their properties, but it will be through email. Include a clear CTA or link so that prospects can respond easily.
Expect that your emails may be ignored or set aside by the recipient frequently. It pays to learn as much as you can about running an effective cold email campaign before you try it as an outreach strategy.
Apprenez à réchauffer les prospects étape par étape
Dans cet exemple de campagne de prospection à froid, vous découvrirez exactement ce que vous devez faire pour créer une stratégie d’envoi à froid coordonnée et multicouche. Téléchargez-le dès aujourd’hui et commencez à réchauffer vos prospects froids !
Pingouins en origami sur fond bleu pour la ressource taiwan cp number "How to warm up your cold outreach" de Nutshell.
Tapping into your network
If your agency participates in the community actively, you’ll have no shortage of prospects to contact. You can generate your warm prospects from a variety of sources, including open houses and showings, industry events and conventions, and from your current client base.
Often satisfied clients will be happy to pass on your information to someone they know who may be interested in buying or selling. The key to making the most of warm networking is to get as involved as possible.
Inbound marketing
Think SEO optimization, social media marketing, PPC ads,… Anything that gets prospects reaching out to you instead of the other way around.
Inbound marketing campaigns require a large upfront investment of time and effort, and you won’t see immediate results, but it can work as a strategy you use alongside a more proactive approach.
Cold calling agencies or freelancers
Finding a third party to do your cold outreach for you is another option for phone-shy agents. You’ll find plenty of experienced outreach experts on job boards such as Upwork or Fiverr. Or you can even contact outbound agencies that specialize in cold calling.
Make sure you explore your options before deciding on the caller or agency you’d like to represent you.
The role of a CRM in your real estate cold calling strategy
Keeping track of your new leads and cold calling prospects is made simpler with a software solution that keeps all your data in one place, easily accessible to all agents involved.