5 Reasons Why You Need Facebook Influencers For Your Brand

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Virality: Unlike Instagram, where content relies on open search and discovery, Facebook allows you to share your posts with your followers in one click. This way, you don't have to do magic with visibility metrics to keep your content popular.

2.- Expert opinion: Facebook is known for its closed communities with serious, niche-oriented discussions, which makes it easy for your company to find Facebook influencers who are professionals in your field, and if your product is good, they may be ready to recommend you to their audience.

3.- Lower budget per influencer: According to Intellifluence’s research , this platform has a much more attractive rate for “entry-level Facebook influencer posts” compared to Instagram. This is great news for SMEs and startups that can only afford modest budgets for their marketing campaigns.

4.- High engagement rate: The 2021 Social Media Industry Benchmark Report states that Facebook influencers have a high engagement rate per post per follower, even if they post infrequently on the platform.

5.- Advanced Analytics: Zuckerberg ’s business empire Meta is developing a wide range of social media products including Facebook, Instagram, Messenger and others, providing Meta Business Suite to businesses. The suite offers detailed analytics chief of vp and training email lists on marketing campaigns run on Facebook, Facebook Insights, influencer performance and much more.

Now, I'll show you 4 ways Facebook influencers can benefit your brand.
Besides being the most popular platform for finding B2B social media influencers, Facebook offers businesses many more benefits like these:

1.- Improve your influencer campaigns with Facebook ads: Many companies that run their influencer campaigns on Facebook increase the reach of their content by sharing it through Facebook ads. With this tool, you can make your content more visible to your target audience, precisely set your campaign objectives, and obtain detailed statistics on its development.

2.- Using Facebook Live for influencer campaigns: You can advertise your brand and/or products with Facebook Live. These can be live broadcasts, for example, when an influencer unboxes your recent product line or visits your offline stores, and much more. Imagine your own marketing campaign done on Facebook Live, how would you do it?

3.- Running cross-platform campaigns: Facebook can be one of the platforms in your multi-channel marketing campaigns where you can announce events scheduled on other networks. In addition, it is easy to run combined Facebook and Instagram campaigns, as Meta unites the two platforms into a single business suite. This means that with Meta for Business, you can get detailed analytics of your campaigns from both platforms.

4.- Launching contextual marketing campaigns: Social media users love it when a brand uses social, cultural, national and other events in its marketing campaigns. This creates brand relevance and brings it closer to its customers because it makes it seem more human. This can be optimized with influencer communication, you can turn your campaign into a real success with a large number of potential customers.