Do you know what the backbone of SEO is?

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Content writing and optimization
Content allows you to strengthen the backbone of your SEO by allowing you to incorporate long-tail and related keywords. Remember that content should be high-quality and interactive.

A research study by DoubleVerify shows that global online content consumption will double by 2020. According to realtor email database Demand Metric , businesses with blogs get over 67% of leads each month. These statistics reveal how important it is for a marketer to learn the nitty-gritty of content writing and optimization to make a huge difference in their SEO efforts.

Understand how different forms of content can be used to focus on user experience and improve the likelihood of ranking in the SERPs.

#3. Social skills
A Global Digital Landscape 2024 report by DataReportal states that active social media user identities have reached 5 billion (equivalent to 62.3% of the world’s population).

The increasing popularity of social media has made it vital for marketers to gain knowledge about the different social platforms and how to use them to achieve search volumes and clicks on target keywords.


Social Skills- How social media supports seo
SourceLyfemarketing

Here's how social media can take your SEO efforts to the next level.

Search engine spiders crawl the content you post on Pinterest, Twitter, Instagram, Facebook and other social media platforms and index it. So, if any of your social media posts go viral, the positive effects can be seen in the SERPs.

If your post has a higher number of social media shares, your website gains more relevant backlinks, which in turn increases your domain authority. This way, search engines will give you more points.

As a marketer, you must understand the importance of social media analytics and learn this skill to design effective SEO-based social media strategies.

#4. Critical thinking and analytical skills
Marketers with critical thinking skills can better understand customer response to SEO strategy and make informed decisions to further improve it.

Critical thinking, combined with analytical skills, allows you to analyze your competitors, gain insight into your niche, and understand the competitive landscape. You will be able to uncover weaknesses and gaps in your competitors' strategy and spot opportunities. Use this information to design your own strategy and beat the competition.

Excellent analytical skills will also help you make the most of online SEO tools, decipher cause-effect relationships, monitor and measure established KPIs, and discover areas for improvement.