There are different reasons why people might sign up
Posted: Thu Jan 23, 2025 5:05 am
If you want to improve your e-commerce checkout rate, you need to review your forms. You should only request essential information, such as addresses, names, and payment information. People don’t like to provide more than they need, which makes the checkout process time-consuming.
A lengthy checkout process hurts conversion rates. The image below illustrates this point nicely. You can see that only 83.90% of people who started filling out this form made it to the third input field. That's a pretty significant drop.
Asking for the minimum amount of information will help costa rica phone number list you increase those conversions. Please note that it is illegal in the EU to request unnecessary information during checkout.
Autofill is a great way to speed up form completion. Chances are the customer has entered their information on other pages. Using autofill speeds up the process and leads to higher checkout rates.
4. Avoid mandatory registration
Making customers sign up for an account hurts your checkout rate. 28% of shoppers reported this as a reason they abandoned their cart. Customers are annoyed by having to spend time creating and verifying their accounts. Customers are also protecting their information and wary of spam.
Wanting registered users may be a reasonable goal. However, customer satisfaction will be more conducive to sign-ups. This means you should focus on creating a positive purchase journey.
Take a look at this graphic:
source
A lengthy checkout process hurts conversion rates. The image below illustrates this point nicely. You can see that only 83.90% of people who started filling out this form made it to the third input field. That's a pretty significant drop.
Asking for the minimum amount of information will help costa rica phone number list you increase those conversions. Please note that it is illegal in the EU to request unnecessary information during checkout.
Autofill is a great way to speed up form completion. Chances are the customer has entered their information on other pages. Using autofill speeds up the process and leads to higher checkout rates.
4. Avoid mandatory registration
Making customers sign up for an account hurts your checkout rate. 28% of shoppers reported this as a reason they abandoned their cart. Customers are annoyed by having to spend time creating and verifying their accounts. Customers are also protecting their information and wary of spam.
Wanting registered users may be a reasonable goal. However, customer satisfaction will be more conducive to sign-ups. This means you should focus on creating a positive purchase journey.
Take a look at this graphic:
source