Social Media Becomes a Place for Shopping

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Before e-commerce became as popular as it is today, social media was a promising platform for online sales . Even now, there are several groups of potential buyers who are easier to reach through social media. Social media can also be utilized if the target market you want to reach is in the same city because enthusiasts generally prefer COD payment systems (because they are considered more trustworthy than having to pay via transfer).

Nowadays, social media has a function similar to a search engine. This is supported by the many brands and companies that post their products on social media either via Facebook , Instagram , Twitter , and so on. After searching through social media, buyers will find a link that takes them to the product they want.

Realizing the high demand for shopping through social list of romania cell phone numbers media, several online marketplace sites have prepared a built-in embedded link feature . The goal is for online merchants to be able to sell products directly through their social media pages. This feature allows buyers who see your product posts to immediately click and even make purchases. This step has been proven to encourage impulsive purchases because people who see the ad will immediately shop as soon as they see the ad.

7. Better Shopping Experience with AR and VR
Since the beginning, the biggest problem faced by online merchants is the fact that the goods they sell cannot be seen directly by potential buyers. If usually buyers can see, hold, even smell the goods they want, when making online purchases it is impossible to do.

Buyers of goods such as perfume, household goods, and electronics generally prefer to be able to see before they buy. To overcome this, AR or Augmented Reality and VR or Virtual Reality technologies are used .

Both of these technologies allow potential buyers to see more realistically and even try on items to be purchased virtually. One company that has implemented this technology is Warby Parker . The American eyeglass retailer allows customers to try on glasses they want to buy online before making a payment.

Other retailers that have taken similar steps include IKEA and the US e-commerce giant, Amazon. With this technology, potential buyers can even 'place' the furniture they want to buy virtually directly into their homes so they can get an idea of ​​the real product. This is a step to improve customer experience that is guaranteed to bring more customers to your business.