Sell them products in the same product category
Posted: Thu Jan 23, 2025 4:10 am
4. Cross-sell customers based on their purchase history
Cross-sellingis the act of promoting additional products to your customers. The recommended product must be related to the products the customer is buying or purchasing.
For example, it makes sense to austria phone number list upsell shaving cream to a customer who buys a razor blade. But upselling a children's toy to the same customer has little chance of success.
According to McKinsey, cross-selling canincrease profits by 30%if done correctly.
You can upsell using an email marketing platform. That is, you can send and automate cross-selling emails to your customers.
You can also add sections like “ People Also Buy ” and “ Top Picks for You ” in your thank you emails.
Amazon does this well:
source
How to segment them
Sort customers based on product categories and purchase history.
You can also segment customers based on specific products and create campaigns to upsell them.
Cross-sellingis the act of promoting additional products to your customers. The recommended product must be related to the products the customer is buying or purchasing.
For example, it makes sense to austria phone number list upsell shaving cream to a customer who buys a razor blade. But upselling a children's toy to the same customer has little chance of success.
According to McKinsey, cross-selling canincrease profits by 30%if done correctly.
You can upsell using an email marketing platform. That is, you can send and automate cross-selling emails to your customers.
You can also add sections like “ People Also Buy ” and “ Top Picks for You ” in your thank you emails.
Amazon does this well:
source
How to segment them
Sort customers based on product categories and purchase history.
You can also segment customers based on specific products and create campaigns to upsell them.