Taiwan Database

Here, we will explain the key points for creating a white paper that will lead to results. White Paper <4 points that resonate with customers> (Diagram showing how to define the target audience, set goals to achieve, and reflect all information in a white paper) [Point 1] Set your target audience and goals The first thing to do is to clarify the target audience who will read your white paper and the goals you want to achieve. A useful concept to consider in this case is the " customer journey .


" The customer journey is a concept that likens the lebanon telegram phone number list path a customer takes to purchase a product or service as a solution to their company's problems. The idea is to understand your target audience well, find out what they need at each phase, and work alongside them while proposing measures. Using the customer journey map to map out the path to the goal, we will clarify "what phase the white paper we are currently creating is in" and "what goals we are aiming to achieve.


" For example, if you have built an owned media outlet but it is not ranking well in search engines, one idea would be to present a white paper that addresses your SEO challenges. It would be extremely helpful to see why SEO isn’t working and provide solutions. Nile's white paper , "Common challenges and solutions to problems in owned media," presents the challenges and solutions as follows: [Common issues with owned media] Unable to evaluate results It is difficult to guarantee the quality of content Out of article material Labor and skill shortages Analyze the challenges your target audience faces, determine their goals (objectives to be achieved) after reading the white paper, and work backwards from there.