Types of visuals to use in Email Marketing Campaigns
Posted: Thu Jan 23, 2025 4:03 am
Email marketing is a digital marketing channel that involves sending targeted email messages to a group of recipients subscribed to your email list. The return on investment is impressive, and that is why businesses adopt it to build relationships with their target audience and get them to take the desired action.
However, businesses overlook one important ingredient of email campaigns: visuals.
In this guide, I share with you 10 different types of visuals that can boost your email marketing strategies , us companies board of directors email database which in turn will lead to more sales.
Why are visual elements important in email marketing campaigns in 2024?
How do you perceive emails with few or no visual elements?
Boring, aren't they? You quickly flip through them and hit the back button.
The same thing happens to your subscribers when you send them emails without visuals.
Think of visual content in emails as butter on bread. It makes it more delicious.
Your audience tends to engage with your emails when they have visual elements and take a desired action in the process.
Present important information in your email visually so your audience doesn't miss it.
They also make your email campaign memorable, so your audience always remembers the key message.
And when I talk about using visuals in emails, I don't mean fluff. I mean visuals that are visible, informative, and in line with the goal of the campaign.
Let’s take a look at the 10 types of visuals you should be using in your 24 email marketing campaigns.
#1. Image - Attract and retain attention
Using appropriate images will attract and retain attention and save you from endless paragraphs of blank text. With the advanced HTML technology available in many email marketing programs,
You can add high-quality images, format texts, change background colors, etc.
If you add a suitable image, your audience will scroll to it and look at it to find out what message you are trying to convey.
Think of images in email campaigns like the images you post on Instagram and TikTok. Without them, your audience won’t bother checking out your message. They’ll scroll past it because it will seem dry to them.
For example, one of the niche bloggers I follow shared a photo of her sock drawer in one of her emails to show her human side.
Image - Attract and retain attention
This photo caught my attention and even made me read the email to the end to understand why he was sharing his sock drawer in an email about growing a niche site.
Getting high-quality images that add value to your email campaign is easy. You can use your camera to capture them or generate them using AI image generation tools like Jasper Art or Midjourney.
However, businesses overlook one important ingredient of email campaigns: visuals.
In this guide, I share with you 10 different types of visuals that can boost your email marketing strategies , us companies board of directors email database which in turn will lead to more sales.
Why are visual elements important in email marketing campaigns in 2024?
How do you perceive emails with few or no visual elements?
Boring, aren't they? You quickly flip through them and hit the back button.
The same thing happens to your subscribers when you send them emails without visuals.
Think of visual content in emails as butter on bread. It makes it more delicious.
Your audience tends to engage with your emails when they have visual elements and take a desired action in the process.
Present important information in your email visually so your audience doesn't miss it.
They also make your email campaign memorable, so your audience always remembers the key message.
And when I talk about using visuals in emails, I don't mean fluff. I mean visuals that are visible, informative, and in line with the goal of the campaign.
Let’s take a look at the 10 types of visuals you should be using in your 24 email marketing campaigns.
#1. Image - Attract and retain attention
Using appropriate images will attract and retain attention and save you from endless paragraphs of blank text. With the advanced HTML technology available in many email marketing programs,
You can add high-quality images, format texts, change background colors, etc.
If you add a suitable image, your audience will scroll to it and look at it to find out what message you are trying to convey.
Think of images in email campaigns like the images you post on Instagram and TikTok. Without them, your audience won’t bother checking out your message. They’ll scroll past it because it will seem dry to them.
For example, one of the niche bloggers I follow shared a photo of her sock drawer in one of her emails to show her human side.
Image - Attract and retain attention
This photo caught my attention and even made me read the email to the end to understand why he was sharing his sock drawer in an email about growing a niche site.
Getting high-quality images that add value to your email campaign is easy. You can use your camera to capture them or generate them using AI image generation tools like Jasper Art or Midjourney.